American Society of Magazine Editors

Samir Husni, Ph.D.

Founder and Director

Magazine Innovation Center, The University of Mississippi

Samir “Mr. Magazine™” Husni, Ph.D. is the director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media. As Mr. Magazine™, he engages in consulting and research for the media and publishing industry.

He is the co-author of Managing Today’s News Media: Audience First, published by CQ PRESS, and the author of 28 annual Samir Husni’s Guide to New Magazines. Dr. Husni is also the author of Inside the Great Minds of Magazine Makers published by MIC, Just Common Sense: Mr. Magazine’s Ideas to Grow and Cultivate Magazine Media published by Nautilus Publishing Co.; and Magazine Publishing in the 21st Century, published by Kendall Hunt.

He is “the country’s leading magazine expert,” according to Forbes ASAP magazine; “the nation’s leading authority on new magazines,” according to min:media industry newsletter; “a world-renowned expert on print journalism” according to CBS News Sunday Morning and The Chicago Tribune dubbed him “the planet’s leading expert on new magazines.” The EU’s Print Power magazine said, “Dr. Samir Husni is one of the world’s most influential voices in global publishing, advising major publishing houses across the globe on their editorial and advertising strategies. When he talks, the magazine industry listens.”