American Society of Magazine Editors

Wednesday, November 21, 2018

The MPA Daily News Roundup will return on Monday, November 26. - A happy and safe holiday to all.
The Bird Rules the Thanksgiving Magazine Cover
At The New York Times, Tejal Rao writes "November is the high-stakes Super Bowl for editors at food magazines. Here’s how they strategize their cover images..." “Thanksgiving is our Super Bowl,” said Maile Carpenter, the editor in chief of Food Network Magazine, which has a print circulation of almost two million. “Every year we ask ourselves, do we seriously have to do another turkey on the cover? And every year, the answer becomes as obvious as ‘Do we have to serve a turkey this year?’ Yes, of course we do.”
MPA Data Points Symposium on Dec. 3 | NYC:
Join MPA for a half-day of expert insights and interactive sessions – FREE for members! Topics include: Data integration, first-party vs. third-party data, maximizing your audience, using data to predict behavior, better decision making, changes to data security and privacy, and more!
The Artist Covers Project: To Celebrate Anniversary, 50 New York Artists Created 50 New York Covers.
In October 2017, New York Magazine launched its 50th anniversary celebration with a special issue called “My New York.” On the cover, the artist Alex Katz revisited the “Subway Drawings” series he made when studying at Cooper Union in the 1940s. Seventy years later, he returned to the C train and sketched what New York City looks like to him right now.
Kalmbach Wants to Reposition Its Science Mags for the National Ad Market
"Kalmbach recognized that science is really a big part of our culture and a big part of our media culture," says general manager Tim Paulson.
More on Kiplinger Debuts First Weekly Podcast
Sarah Stevens, vice president of content at Kiplinger, told Publishers Daily the company is looking at ways to "expand the Kiplinger brand and provide different avenues for consumers to reach our personal finance and investing information.”
Quartz AI Studio Helps Journalists Use Machine Learning
The project is supported by $249,000 from the Knight Foundation. It builds on the success of the Quartz Bot Studio, which also launched with support from the Knight Foundation.
Northstar Travel Group Launches In-House Content Studio
Studio 90, offering digital strategy and content marketing to clients, will be led by IDG veteran Jeremy Rueb.
Gritty Nominates Himself for TIME Magazine's "Person of the Year"
"Speculation is growing over who will be TIME Magazine's Person of the Year. There is a long list of nominees. However, it did not include Gritty, the Philadelphia Flyers mascot."
New Magazine Media 360° Data — The September 2018 Brand Audience Report Is Here!
MPA – The Association of Magazine Media released the September 2018 Magazine Media 360° Brand Audience Report today, showing that Total Audience for magazine media–a massive 1.7 billion–continues to grow year-over-year (+1.4%). Performance by media platform mirrors that of last month, and continues to demonstrate that the magazine audience “pie” is growing overall, with the size of the pieces shifting by platform. To review the September 2018 Brand Audience Report, please click here [ http://www.magazine.org/magazine-media-360/brand-audience-report ]. To review the September 2018 Brand Audience Report infographics, click here [ http://www.magazine.org/magazine-media-360/audience-mix-infographics ] and the latest Top Ten list by clicking here [ http://www.magazine.org/magazine-media-360/top-ten-lists ] and the Brand Rankings are accessible here [ http://www.magazine.org/magazine-media-360/brand-rankings ].
Only a few spots left! MPA Next Visits YouTube
YouTube is the biggest video platform in the world with 1 billion hours watched every single day and 1.9 billion users logged in and watching every month. Join MPA’s young professionals group on 11/28 as we tour the YouTube Space New York and learn best practices to reach new viewers and drive revenue.
The MPA Would Like to Thank MRI for Sponsoring December 3rd's Data Points Symposium
MRI ( https://mri.gfk.com/ ) provides businesses with a reliable and comprehensive view of consumers and the media marketplace. Our Survey of the American Consumer® is used to help businesses develop effective marketing programs by covering consumption habits for over 6,500 products and services in nearly 600 categories. Visit mri.gfk.com.
The MPA Would Like to Thank Chartbeat for Sponsoring December 3rd's Data Points Symposium
Chartbeat, ( https://chartbeat.com/ ) the content intelligence platform for publishers, tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, article and page. Our Chartbeat for Publishing (CBP) solution empowers editorial teams to maximize every news moment with real-time editorial analytics, home page optimization, headline testing, platform referral insights, audience engagement metrics and historical reporting. As the analytics partner for more than 50,000 leading media sites around the globe, Chartbeat strengthens the connection between article and audience to deepen engagement and take content to new heights—no matter the type of publication. Visit chartbeat.com.
The MPA Would Like to Thank AdvantageCS for Sponsoring December 3rd's Data Points Symposium
AdvantageCS ( https://www.advantagecs.com/ ) is the developer of Advantage—marketing, subscription and membership software for publishers. Leading companies rely on Advantage to manage their digital subscriptions, entitlements, magazines, bundles, e-products, memberships, conferences and events, continuity programs, product orders, payments, telemarketing and customer service. Advantage also offers a comprehensive eCommerce platform, multi-channel sales, high availability, sophisticated business intelligence tools, and digital payment methods, EFT, direct debit, and credit card processing.
The MPA Would Like to Thank Acxiom for Sponsoring December 3rd's Data Points Symposium
Acxiom ( https://www.acxiom.com/ ) provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. By making it safe and easy to unify, validate, enhance and activate data, we help marketers understand the customer journey and engage customers across the channels and devices they use today and those they will embrace tomorrow. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Visit acxiom.com.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
November 28, 2018
YouTube Space New York
December 03, 2018
Grant Thornton Conference Center
December 05, 2018
Carroll Place
February 05, 2019
225 Liberty Street
February 05, 2019