American Society of Magazine Editors
Tuesday, November 20, 2018
MRI: Magazine Brands Thrive in the Digital Ecosytem
"While paper editions may face challenges among digital natives, magazine brands still resonate with these consumers." writes Risa Becker, SVP of syndicated research of MRI.
10+ Magazine Launches in Defiance of Flickable, Disposable Media
Neophitou-Apostolou is calling it a “book-a-zine,” and at a cost of 50 pounds, it’s more like a coffee-table book than anything else: It’s not a magazine meant for toting around town or reading at the dentist or the salon. It weighs a few pounds, comes in its own box modeled on the old yellow ones from Kodak, and has multiple parts, including a stack of giant fold-out posters.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
More on Departures Magazine Debuts New Interactive Print Ad in Partnership with Audi
"Departures, a magazine published by Meredith Corporation exclusively for American Express Platinum Card Members, has revealed a new print ad that animates organic light-emitting diode (OLED) taillights on a virtual Audi A8 when the page is opened for the first time or triggered by a remote control faux key fob." writes Jessica Patterson at FIPP.
Teen Vogue Summit Adds Prabal Gurung, Rosario Dawson, Lana Condor
The annual summit takes place on Nov. 30 and Dec. 1 in Los Angeles: “I’m really excited to talk to Prabal at the summit because he has been so instrumental in making changes in the industry. From inclusivity in his model castings to sizing to speaking up on key issues in politics, he is someone who I admire both personally and professionally,” Lindsay Peoples Wagner, Teen Vogue editor in chief said.
Kiplinger Launches Your Money's Worth Podcast
Kiplinger just announced its weekly podcast, Your Money’s Worth with the launch of its first episode How to Score Holiday Deals on Black Friday and All Season Long online now. This episode discusses holiday shopping tips and tricks, and features an interview with Andrea Browne Taylor, Online Editor, Kiplinger.com.
Williams: "Paid Subscriptions May Lead Digital Publishers to Profits"
"The pay-walling of the internet - which defies the “information wants to be free” mantra that inspired countless hackers -– will have several profound effects on the digital publishing industry."
Hearst: The Future of the Luxury Market will Depend on Chinese Millennials
FIPP's Jamie Gavin writes "With an affluent millennial population, and an existing awareness of Western brands, China represents big business for luxury publishers. Here Yvonne Wang, president of Hearst Media China, introduces us to the Country’s luxury publishing sector and looks at how Hearst is using its premium brands to attract advertisers across the region."
Hot Rides at In-N-Out Burger and Hot Rod Magazine’s 70th Anniversary Celebration
"Forget cars and coffee...Hot Rod Network celebrated their 70th anniversary with fast food chain In-N-Out Burger at the iconic Auto Club Speedway. The event celebrated both brands, which have been staples of Southern California culture since 1948, with a too-perfect combination of burgers and burnouts."
More on People Moves: Conde Nast Names Entertainment President, McClatchy Taps New Vice President, National Digital Sales
Katzeff, who begins at Conde Nast Entertainment December 17, comes to the media giant from Tastemade, where he was global head of programming. As president of CNE, Katzeff will head the division as it begins its next phase of digital video growth. He will also oversee its film and television production slate.
This Startup Uses Old-School Journalism to Expose Fake News
NewsGuard just launched a tool to help advertisers avoid funding misinformation...
Net Neutrality Repeal Threatens Public Safety, Attorneys General Warn
Wendy Davis: "The Federal Communications Commission ignored “substantial evidence” that revoking the net neutrality regulations would result in harm to consumers and threats to public safety, a coalition of state attorneys general and city officials argue in new court papers."
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find:
New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor.
New multimedia comparisons proving magazine readers are the strongest everyday influencers.
New data proving advertising in magazines raises brand awareness and purchase intent.
New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs.
•New charts that show while trust in platforms declines, trust in journalism rebounds.
•New charts that show how magazines excel in motivating consumer trial with featured samples and coupons.
•New charts that show the role of print and subscriptions in the circulation mix.
We encourage you to use this information in your own brand presentations, marketing and conversations.
Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center