American Society of Magazine Editors

Friday, November 16, 2018

Pioneer Woman Magazine To Raise Rate Base To 500,000
The Pioneer Woman Magazineis raising its rate base from 450,000 to 500,000 with the spring 2019 issue. The magazine debuted in June 2017 in partnership with Hearst, growing Ree Drummond’s popular brand she started with The Pioneer Woman blog in 2006.
Meredith Corp Names 2 New Execs For Automotive-Finance, Fashion
Melissa Strome has been tapped to become the group’s automotive and finance director, while Maria Eliason will become its fashion director. Appointments are effective immediately and both will report to Katy Bano, associate publisher of Departures.
People on the Move in Magazine Media 11.16.18
EVP of government affairs James Cregan is retiring from his position at MPA. Edward Felsenthal made his first hire as Time CEO, Joseph Libonati is Condé's new chief communications officer, Travel + Leisure appointed a new EIC, and more.
Claeys Bahrenburg, 90s Magazine Titan, Dies at 71
He was a former publisher of Rolling Stone who joined Hearst magazines as a publisher in 1982 and rose to spend five years in its corner office — overseeing Cosmopolitan, Harper’s Bazaar, Esquire and others as division president.
Southern Culture And Lifestyle Magazine Garden & Gun Finds Growth Beyond The Printed Page
G&G has always stressed that it’s not just a print magazine—it’s a full-service media brand, encompassing print, digital, creative services and events. In fact, Garden & Gun does more than 50 events per year.
Country Living’s EIC on Home & Family
Country Living editor-in-chief Rachel Hardage Barrett appeared on Hallmark Channel’s Home & Family to share the Hallmark movie feature from the December issue of CL and demo how to make the Santa cake from the issue as well. The host also gives a shout-out to CL’s 40th anniversary.
Being Seventeen Magazine’s Teen Columnist Was a Dream Gig
I was 16 and at the Manhattan, New York, office of Seventeen magazine, where I had lucked my way into a gig as the publication’s teen columnist. As part of the job, I—a camera-shy low-maintenance nerd who never wore makeup or even pants that weren’t jeans—was now doing a photo shoot.
Trusted Media Brands’ Bonnie Kintzer on How 360° Data Supports an ‘Audience First’ Message
Since being named president and CEO of Trusted Media Brands in 2014, Bonnie Kintzer has led the company through a rebrand and has implemented strategies to increase audience engagement across all brands. Here she shares her insights on the importance of cross-media data, the value of industry partnerships and why she joined AAM’s board of directors.
Facebook Refutes 'NYT' Story About Its Refusal To Investigate Russian Election Hacking
“The story asserts that we knew about Russian activity as early as the spring of 2016, but were slow to investigate it at every turn,” the tech titan states. “This is not true.”
European Journalism Centre: Six questions you should ask yourself before launching a membership model
Paywalls, live events, special print editions, paid newsletters, the list goes on. From new editorial products to exclusive experiences, news organisations of all types and sizes are looking for new revenue streams.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
November 28, 2018
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December 03, 2018
Grant Thornton Conference Center
December 05, 2018
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February 05, 2019
225 Liberty Street
February 05, 2019