American Society of Magazine Editors
Thursday, November 15, 2018
Why New York Magazine is Selling its Own Technology to Other Media Companies
The company has been using its own publishing platform for many years, and now others are beginning to pay for it, too. The first to test it out was Slate, which used New York Media’s software to build out its most recent website redesign earlier this year.
Teen Vogue's Samhita Mukhopadhyay Explains How the Magazine Chose its '21 Under 21' List
Teen Vogue released its annual list of 21 girls and femmes under 21 who are changing the world. This year it includes fashion designer Tia Adeola, Olympic speed skater Maame Biney, and activist Deja Foxx. Samhita Mukhopadhyay, Executive Editor at Teen Vogue, explains how the publication's editors create the list.
Japan is Travel + Leisure's 2018 Destination of the Year
Travelers across the globe love to visit the country for its fabulous natural spas, or even its quirkier relaxation offerings like baths of beer, red wine, or even ramen for a one-of-a-kind experience.
Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis
Facebook has gone on the attack as one scandal after another — Russian meddling, data sharing, hate speech — has led to a congressional and consumer backlash.
LinkedIn Expects Media Biz to Bring in $2 Billion in 2018
LinkedIn has been hesitant to reveal specific revenue numbers around its media efforts since it was acquired by Microsoft in 2016, but is doing so now to highlight the growth of its ad business, which can be in part attributed to user engagement.
Issuu Launches Apple News Channel, Creates Custom Content For Publishers
One downside, large publishers are reporting that while their audience has increased by 400% in some cases on the app, Apple News doesn’t sell enough advertising to send much revenue their way.In particular, Slate has been vocal about this, publishing a report earlier this fall.
ANA Launches Center For Brand Purpose To Help Advertisers Find Their Big Picture
The Association of National Advertisers is hoping to help marketers figure out their companies’ socially conscious purpose, and find a way to communicate that to customers.
PotNetwork Holdings, Inc. Will Launch The "PotNetwork Magazine" Giving You an Insider's Take on The Cannabis Industry
The magazine will include detailed analysis of topics including hemp products, consumption devices, investing & finance, breaking technology and much more.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find:
New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor.
New multimedia comparisons proving magazine readers are the strongest everyday influencers.
New data proving advertising in magazines raises brand awareness and purchase intent.
New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs.
•New charts that show while trust in platforms declines, trust in journalism rebounds.
•New charts that show how magazines excel in motivating consumer trial with featured samples and coupons.
•New charts that show the role of print and subscriptions in the circulation mix.
We encourage you to use this information in your own brand presentations, marketing and conversations.
Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center