American Society of Magazine Editors

Thursday, November 8, 2018

New Magazine Media 360° Data — The September 2018 Brand Audience Report Is Here!
MPA – The Association of Magazine Media released the September 2018 Magazine Media 360° Brand Audience Report today, showing that Total Audience for magazine media–a massive 1.7 billion–continues to grow year-over-year (+1.4%). Performance by media platform mirrors that of last month, and continues to demonstrate that the magazine audience “pie” is growing overall, with the size of the pieces shifting by platform. To review the September 2018 Brand Audience Report, please click here [ ]. To review the September 2018 Brand Audience Report infographics, click here [ ] and the latest Top Ten list by clicking here [ ] and the Brand Rankings are accessible here [ ].
Meredith Magazines Triple Revenues, Aggressively Attacks Debt
"The company’s National Media Group, which contains its magazine publishing division, reported tripled revenues of $543 million in the first quarter of 2019. Results for the National Media Group excluded operations for Time, Sports Illustrated, Fortune, Money and Viant." reports Melynda Fuller.
Media Mogul Kate Lewis Shares the Unexpected Place She Resets
And Hearst Magazine’s new Chief Content Officer also spills her latest failure — and how she overcame it. -Kate Lewis is the new Chief Content Officer of Hearst Magazines, where she oversees content strategy across all of the company's print and digital properties, including Cosmopolitan, Esquire, Good Housekeeping, and O, the Oprah Magazine. Here, she opens up about the unexpected place she goes to reset, and her hack for relentless prioritization.
O, The Oprah Magazine's Editor in Chief on Keeping Your Inbox at Zero and Why Print Isn’t Dead
Lucy Kaylin gives us a glimpse into a day as Oprah’s right hand: "Since taking the reigns as editor in chief in 2013, Kaylin (along with her fleet of editors) has filled the pages with quirky, entertaining stories all while encouraging readers to participate in conversation on tough topics—especially in the current political climate—and stacked a Rolodex of experts to cover a myriad of subjects with a strong voice of accountability." writes Noah Lehava.
Bon Appetit Taps AD’s Design Minds for Kitchen Makeover
“How do we make a skyscraper feel like someone’s home?” inquired Bon Appetit editor in chief Adam Rapoport as the brand set out to redesign its kitchen inside Condé Nast’s headquarters at One World Trade in Manhattan. Like many seeking design inspiration, he went to Architectural Digest—straight to the office of editor in chief Amy Astley, that is.
The MPA Would Like to Thank Acxiom for Sponsoring December 3rd's Data Points Symposium
Acxiom ( ) provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. By making it safe and easy to unify, validate, enhance and activate data, we help marketers understand the customer journey and engage customers across the channels and devices they use today and those they will embrace tomorrow. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Visit
A Year of Diversity: Edward Enninful Celebrates His 1st Anniversary at the Helm of British Vogue
When veteran stylist and creative director Edward Enninful took the helm at British Vogue last December, he became the first black editor in its 101-year history. He promised readers “an old friend with a fresh face; a modern refresh that feels feminine, chic and ultimately classic.”
Jack Myers: 147 Media Brands’ Strength, Vitality and Purpose Analyzed in New Study
The full 70-page MediaVillage Media Brand Equity Study with detailed insights on the brand equity of 147 media brands as evaluated by 1,200 advertiser and agency executives will be delivered via e-mail to current MediaVillage member companies.
Quartz Names New Entrepreneur in Residence
"We’d like to welcome Guilhem Tamisier who starts today as Quartz’s fourth entrepreneur in residence based in New York." said CEO Jay Lauf.
The MPA Would Like to Thank AdvantageCS for Sponsoring December 3rd's Data Points Symposium
AdvantageCS ( ) is the developer of Advantage—marketing, subscription and membership software for publishers. Leading companies rely on Advantage to manage their digital subscriptions, entitlements, magazines, bundles, e-products, memberships, conferences and events, continuity programs, product orders, payments, telemarketing and customer service. Advantage also offers a comprehensive eCommerce platform, multi-channel sales, high availability, sophisticated business intelligence tools, and digital payment methods, EFT, direct debit, and credit card processing.
More on the Classic Americana of The Saturday Evening Post: All 197 Years of It, Now Available Online
A handful of things come to mind when you think of the classic exemplars of American culture...It certainly includes The Saturday Evening Post and its iconic covers.
Are E-Books Finally Over? The Publishing Industry Unexpectedly Tilts Back to Print
Independent bookstores are on the rise, while e-books are on the decline. Does this mean that the verdict is finally in on e-books? Does this mean that people, or at least the market forces through which they manifest, have chosen the paperback over the Kindle edition?—It seems that may be the case. And there are a litany of reasons why.
What's the Frequency? Advertisers Deal with Conflicting Data
Jack Neff: ""frequency capping"—a strategy growing in popularity—is easier said than done. How much is too much? It depends whom you ask. Research suggests the optimal number varies by medium, category, objective and type of ad. Then, even if you have a number in mind, tools to enforce that cap are inconsistent."
The MPA Would Like to Thank Chartbeat for Sponsoring December 3rd's Data Points Symposium
Chartbeat, ( ) the content intelligence platform for publishers, tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, article and page. Our Chartbeat for Publishing (CBP) solution empowers editorial teams to maximize every news moment with real-time editorial analytics, home page optimization, headline testing, platform referral insights, audience engagement metrics and historical reporting. As the analytics partner for more than 50,000 leading media sites around the globe, Chartbeat strengthens the connection between article and audience to deepen engagement and take content to new heights—no matter the type of publication. Visit
MPA Next Visits YouTube
YouTube is the biggest video platform in the world with 1 billion hours watched every single day and 1.9 billion users logged in and watching every month. Join MPA’s young professionals group on 11/28 as we tour the YouTube Space New York and learn best practices to reach new viewers and drive revenue.
The MPA Would Like to Thank MRI for Sponsoring December 3rd's Data Points Symposium
MRI ( ) provides businesses with a reliable and comprehensive view of consumers and the media marketplace. Our Survey of the American Consumer® is used to help businesses develop effective marketing programs by covering consumption habits for over 6,500 products and services in nearly 600 categories. Visit
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Deadline Tomorrow— Do You Have an Award-Winning Insight Campaign?
The FIPP UPM Insight Awards celebrate the most effective insight projects from across our industry. Open to any project that delivered results in 2017 or 2018, these Awards enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business.
ASME NEXT Seminar: From Pitch to Print
Workshop your story ideas with top editors. You'll learn: how to generate successful story ideas; how to pitch to editors in chief; how to turn story ideas into magazine features.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
November 28, 2018
YouTube Space New York
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street