American Society of Magazine Editors

Thursday, October 11, 2018

The Magazine Media 360° August 2018 Data and Reports Are Here!
The August 2018 Magazine Media 360° Brand Audience Report shows that Total Audience has reached 1.8 billion, up +1.5% versus August 2017 year ago for the 112 magazine brands in the analysis. To review the August 2018 Brand Audience Report, please [click here ]. We continue to see double digit growth in Mobile Web and Video Audiences. Mobile Web was reported to have a +11.8% increase versus year ago, its fifth consecutive month of +10% or greater. Mobile shows no signs of slowing down its robust growth in CY 2018. Top Ten Lists are accessible here See the Audience Mix Infographics here
ESPN The Magazine Wins Magazine of the Year at the Eddie & Ozzie Awards Gala
Four magazine publishing professionals were inducted into the Hall of Fame and over 200 awards were presented.
Radhika Jones Sets a New Tone at Vanity Fair: "My Goal Is to Reflect the Culture As I See It"
She talked about how "you can make a moment out of a magazine cover," especially in the era of social media, when covers "travel meme-like through the world in ways that we don't even sometimes expect." When asked if there will still be a print edition of Vanity Fair in ten years, Jones said, "I think there will be. We still have a robust print business."
Hearst Magazines Announces New Editorial and Publishing Leadership Roles
“Our magazines will always play an integral role and we are fully committed to them. The complementary strengths of our offerings are what gives us our unique position in today’s highly competitive media marketplace,” said Hearst Magazines President Troy Young.
Earthbound Brands Teams with Men's Health, Women's Health to Create Products
Steve Ross, global chief licensing officer and head of brand development, Hearst magazines, stated the partnership will “expand and extend the preeminent wellness lifestyle positioning of Men's Health and Women's Health across all categories, channels and platforms, into new consumer products and experiences than can foster and strengthen deeper connections” with readers.
Lindsay Peoples Wagner Named Editor in Chief, Teen Vogue
Anna Wintour, artistic director of Condé Nast and editor-in-chief of Vogue, stated that Peoples Wagner “brings a sophistication and fresh perspective to the cultural moments and social themes that activate our Teen Vogue readers.”
Newsweek Media Group Splits into Two Companies: Newsweek and IBT Media
Newsweek will be comprised of the US print and digital versions of the magazine, as well as the international editions in EMEA and Asia and the website IBT Media will consist of the International Business Times, Player.One, Latin Times, Fashion Times and Medical Daily.
Guardian Weekly Relaunched, Creates 2 Local Editions
The new Guardian Weekly also has an updated look and more pages than the former newspaper, modeled after The Guardian’s print and digital redesign earlier this year, when the publication changed to a tabloid format.
(Online) Publishers See Subscription Growth in Tests with Amazon Pay
While publishers have their reservations about Amazon’s growing content and experiential ambitions because Amazon retains the data about the customers that publishers send its way, they also see potential to leverage its enormous consumer base.
DTC brands, Fueled by Facebook Ads, Are Shifting Focus Elsewhere
“It’s something we think about a lot: If you don’t want to be disintermediated by a retailer, why would you want to be disintermediated by a platform further up the funnel?” said Henry Davis, Glossier’s president and COO.
MediaRadar Beefs Up Its Snapchat Ad Tracking Capabilities
With the new update, MediaRadar is able to estimate Snapchat’s Ad Revenue — which it pins $267 million for the first half of 2018 — the number of publishers using lenses (4 percent from January 2018 – June 2018) and Discover channel videos.
ASME NEXT Awards 2019 Call for Entries Posted
Sponsored by the American Society of Magazine Editors in association with MPA–The Association of Magazine Media, the ASME Next Awards were established in 2016 to support the development of print and digital magazine media by recognizing young journalists who have already demonstrated extraordinary promise at the beginning of their careers. Five award recipients will be honored at the Ellie Awards on Thursday, March 14, 2019, at Brooklyn Steel in New York. Visit to download the call for entries.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street