American Society of Magazine Editors

Tuesday, October 9, 2018

Cover Stories: a History of Magazine Design
In August 1991 a Vanity Fair cover story on the actress Demi Moore sent the conservative American magazine industry into one of its periodic fits of morality. The startling photograph, by Annie Leibovitz, showed Moore naked and hugely pregnant. No Hollywood star had ever appeared like this on the front of a mainstream magazine. “It seems we have broken the last taboo,” declared Tina Brown, Vanity Fair’s editor.
O, The Oprah Magazine Gets a New Digital Home: OprahMag.com
The site launch represents a new revenue opportunity for owners Hearst and Harpo: The title previously existed online as a section on Oprah.com, which serves as a hub for all things Oprah, including Oprah’s Book Club and OWN, the cable network majority-owned by Discovery Inc. (Oprah.com is part of OWN.) The new website, OprahMag.com, is expected to go live at 10 am.
Meredith Is Developing 10 Original Shows for Instagram’s IGTV
The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth.
Google, Condé Nast Reveal Pixel Magazine Cover Campaign
The advertising tie-in is the biggest simultaneously running cover campaign for Condé and Google: Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising placement.
Condé Nast to Launch New Unscripted Series "Risky Biz" on Facebook Watch (Exclusive)
“Risky Biz,” produced by Condé Nast Entertainment and MAK Pictures, is set to premiere on the video platform on Oct. 21. The eight-episode series, which was inspired by an article in The New Yorker, follows Odds On Promotions owner Mark Gilmartin and contest engineers Will Pemble and Joel Ifill as they conceptualize and weigh the odds of someone winning a contest created by their team.
Condé Nast’s Wired Pumps Up Original, Licensed Programming for OTT Channel
Tech and culture publication Wired is adding about 40 hours of licensed and original programming to its recently launched over-the-top video channel, as Condé Nast angles to drive up viewing time on big-screen TVs.
House Beautiful’s Whole Home Project Gets Ready for Its Big Reveal
"House Beautiful’s four-part Whole Home Project is a primer on how your house can enhance the whole you: your energy, your peace, your happiness."
"Fabulous!" Q&A with Hearst UK’s New CEO and President James Wildman
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies - and why the adspend pendulum will swing back to magazine media.
Conde Nast International’s Wolfgang Blau: "Europe Seems to Play Defense"
Wolfgang Blau, president of Condé Nast International, is steering the global publisher toward organizing around brands rather than separate countries.
Good Housekeeping’s Rachel Rothman Presents The Best Toy Award winners
Good Housekeeping’s Chief Technologist Rachel Rothman appeared on GMA to unveil some of this year’s Best Toy Award winners (with a little help from some adorable kid testers!)
Scoop: Forbes Is Trying out the Blockchain
Forbes, the century-old business publisher, is joining forces with Civil, a journalism blockchain network, to become the first major media company to experiment with publishing stories to the blockchain.
Report: People Keep Spending Less and Less Time on Facebook
"The amount of time people spend on Facebook is declining, according to a new report from Pivotal Research Group. The firm analyzed data on digital content consumption from Nielsen for August 2018 and found that while digital content consumption is up 15% year-over-year generally speaking, Facebook’s particular share is dropping." reports Melissa Locker at Fast Company.
Alphabet to Shut Google+ Social Site After User Data Exposed
Alphabet Inc’s Google will shut down the consumer version of its failed social network Google+ and tighten its data sharing policies after announcing on Monday that private profile data of at least 500,000 users may have been exposed to hundreds of external developers.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at ellieawards.org. Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit ellieawards.org to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit ellieawards.org.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street