American Society of Magazine Editors

Wednesday, October 3, 2018

Why Young Companies Are Starting Print Magazines As a Way to Help Build Their Brands
Analog publications let them further connect with consumers: "The latest issue of Here has an ad from Bumble at the end and some references to Away at the beginning of the magazine but otherwise reads like a hip National Geographic with a crisp design, beautiful images and stories from around the world. Away is among a handful of new companies that have launched magazines as a way to help expand their brands. Dollar Shave Club created Mel Magazine, which comes in the monthly subscription. Casper started Wooly Magazine in partnership with McSweeney’s, and Airbnb has Airbnb Magazine."
Allure Is Growing Its Subscription Service by Treating the "Beauty Box" as Its Own Business
"Though the Condé Nast title did not say exactly how many people subscribe to the $15-per-month box, the company said membership is at an all-time high and was up 160 percent in June 2018 compared to the same month last year."
Amazon's New Mall of America Installation Is Absolutely Fabulous: Chris Walton Reviews the GH Lab
"Mark GH Lab’s opening date on your calendars, my friends — October 3, 2018. What likely is a random Wednesday for many may soon mark the singular event that could change the future landscape of retail forever. GH Lab may soon be known as the shot heard around the world."
Advertising Week Briefing: "There’s a Lot of Failing Upwards"
On the second day of Advertising Week, media companies, marketers and platforms dealt with the future of TV, the GDPR reality and broken escalators.
The Guardian Is Relaunching Its Weekly Edition As a Glossy News Magazine
The Guardian relaunches as a news magazine and increases its distribution. The move will mean Guardian Weekly will be stocked alongside other news magazines such as the Economist and the New Yorker.
This Is How a Martha Stewart Editor Would Host Friendsgiving
Deputy Food & Entertaining Editor, Greg Lofts, was interviewed for MyDomaine’s story, “This Is How a Martha Stewart Editor Would Host Friendsgiving.”
Zero Waste Households Winnow Their Trash Down to Almost Nil
Elizabeth Graves, editor in chief of Martha Stewart Living magazine, says Zero Waste is "definitely" a movement at this point. "We have found that millennials in particular are incredibly mindful about how they live, and living with purpose. And that's why Zero Waste is really speaking to so many people," Graves says.
New LA Times Owner Says He’s Spending $100 Million to Rebuild the Paper – and Wants It Back
“I met with the news people and they were like a beaten child,” he said when asked about the greatest challenge of rebuilding the paper. “One, I want to ensure stability to mean that this is not a fad for us, this is not a hobby. This, we hope, will have another 100-year legacy to it. But more importantly, there needs to be an internal acceptance of a cultural change that the paper itself is no longer the deadline. That’s a very difficult thing to do.”
The Washington Post Magazine Relaunches with Revamped Editorial Features, New Bold Design
New and revamped features in the magazine include: The Washington Post Magazine today relaunched its print and digital product, introducing new features, a redesign of the print magazine and a new, bold digital template. “The magazine has seen enormous digital growth over the past year, as our long-form storytelling has drawn in more readers,” said Richard Just, editor of The Post Magazine.
Why Bankers Are Back in the Media Business in 2018
What accounts for the heightened activity? It’s relatively easy to raise cash at a time when the economy is strong and interest rates are low. Many companies also need deals to keep pace with the digital revolution.
3 Ways Amazon Could Join Facebook, Google As Triopoly
"A true triopoly may not be imminent (Amazon will only have 4.1% of ad market share in 2018, while Facebook will have 20.6% and Google will have 37%, according to eMarketer). But it’s a safe bet Amazon will soon sit comfortably in third place because of its unique advantages." writes Ryan Kelly.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit
A Summit, Not Just in Name
The Media Future Summit is an exclusive gathering of top executives tapped from throughout the media ecosystem to seek lasting business solutions amid digital-age reordering of the media economy. MFS laureates will depart with up-to-the-minute news from the monetization front lines.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street