American Society of Magazine Editors

Tuesday, September 25, 2018

"Magazines Are Dead," Debunked
In a recent post on LinkedIn, MPA president and CEO Linda Thomas-Brooks spoke out against a latest round of "magazines are dead" trope - as she referred to it - pointing out that relying on small sets of data leads to misleading conclusions.
InStyle Partners with Amazon for eCommerce, Reader's Choice Awards
“The millions of women who come to InStyle every day don't just want to be inspired to buy, they expect automated commerce. That's modern shopping,” said Laure Frerer-Schmidt, publisher of InStyle. To meet this expectation, InStylehas partnered with Amazon for its October issue, which features Amazon SmileCodes throughout the magazine’s pages.
Cosmopolitan Taps Augmented Reality for Virtual Try-Ons
Readers can snap a photo of a QR code, which will take them to a destination where they can choose a try-on experience and test the look using YouCam Makeup facial-mapping technology.
Inside Newly Rebranded Weight Watchers’ Mobile App Strategy
Weight Watchers, which rebranded as WW this week, is building out its mobile app to become a personalized wellness platform that stands on its own, as opposed to an add-on to meetings that take place in person.
How Rob Vargas Is Changing GQ for 2018— Florals, Humor, and Clean Design
"When I first became interested in magazines, fashion titles in particular were a big draw for me. My first job was in the art department at Details. After that, I followed opportunities that led me to different places, and I ended up at Bloomberg Businessweek. I really loved it." Rob Vargas of GQ.
MNI Adds 3 Magazines, Expands Options for Advertisers
MNI, a media planning-buying services and digital solutions company, is adding three new magazines to its roster: Better Homes & Gardens, Parents and Parents Latina. It claims it now provides advertisers with access to more than 70% of consumer magazines from Meredith Corp., Condé Nast and Hearst.
FIPP's James Hewes: Key Trends in EU Publishing: Buying, Selling and Everything in-Between
This is the first of a series of articles sharing FIPP’s view of the key trends affecting the publishing industry.
Cookies and Scenes Given Away at Pop-Up Magazine
"Walking into the Curran theater for Thursday night’s Pop-Up Magazine event — the start of a three-day run of onstage storytelling, with The Chronicle as media sponsor, it must be said — audience members were handed programs that contained cellophane-wrapped envelopes, and also cellophane-wrapped cookies." reports Leah Garchik.
Girl Scouts to Begin Nut, Candy and Magazine Product Program
During the Nut, Candy and Magazine Product Program, girls offer customers gourmet candy, nuts and snack mixes, candles, tumblers, as well as subscriptions to popular magazines.
Nope, There Isn’t a Podcast Bubble
Nicholas Quah writes "It’s up to you to decide if the existence of a podcast bubble should take up your concern. The significantly more tangible and pressing question, I’d argue, isn’t whether podcasting is a bubble, but whether podcasting remains open, broadly defined."
eMarketer Lowers Snap Ad Forecast
"This year, eMarketer estimates that Snap will generate $662.1 million in net US ad revenue, lower than the $1.03 billion eMarketer had projected last March. We now expect that Snap will not break $1 billion in US ad revenue until 2020."
Magfest 2018 Review, Scotland
Organised by PPA Scotland, Magfest 2018 brought together many of the UK’s most progressive publishing professionals amidst the splendour of Edinburgh’s iconic Central Hall.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
February 05, 2019
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