American Society of Magazine Editors

Friday, September 21, 2018

GroupM Talks Tough on Facebook: "Facebook Doesn't Operate with Real-World Metrics" Says Robin O'Neill
Jessica Davies reports: "The biggest ad buyer in the world has some serious issues with Facebook, and it wants action: "We’re increasingly holding Facebook to account to justify the levels of investment we are putting in them," said Robin O'Neill, managing director of digital trading for GroupM. "We continue to press them to allow us to independently verify our metrics and operate in the real world. Facebook doesn't operate with real-world metrics. I would urge every agency to hold Facebook to account and interrogate the data that comes out from them.""
Oprah's Magazine Asks "What's Beautiful to You?" A Q&A with Lucy Kaylin
Continuing its trend of asking a big question every month, O, The Oprah Magazine, is asking October readers "what's beautiful to you?" Lucy Kaylin, editor-in-chief, tells us what readers can expect from the latest issue.
Fortnite Expert "Ninja" Is the First Pro Gamer to Land an ESPN The Magazine Cover Story
The issue entitled “The Legend of Ninja, Biggest Gamer in the World” will be hitting store shelves both digitally and physically Friday, September 21. An in-depth feature will detail the esports star’s life and story of how Tyler “Ninja” Blevins rose to such unprecedented fame this year. In addition, this gaming-centric issue of ESPN The Magazine will also focus on other related esports topics.
Quartz Forges Ahead with 360-Degree Video While Others Scale Back
Quartz started experimenting with 360-degree video with a static-image campaign for imaging and electronics company Ricoh and has two more 360-degree videos for advertisers in the works.
The Secret to WSJ. Magazine’s Print Success in the Age of Digital
Alexandra Ilyashov writes "WSJ. has been around for a decade, and to celebrate, the title unfurled five epic covers of 10 supermodels, shot by Inez & Vinoodh, for its September issue. But Anthony Cenname, WSJ.’s publisher and The Wall Street Journal’s VP of luxury advertising, didn’t rely on a big anniversary to pull in record-breaking numbers. Cenname shares how he and EIC Kristina O’Neill have made WSJ. such a haute read."
Billboard Acquires Entertainment News Site Amplify
Amplify covers the live entertainment industry and the concert business, such as promoters, agents, managers and venue executives.
Sokpop Is Selling Indie Games Like a Magazine Subscription
"At the time of writing, Sokpop has made 19 games for 687 patrons chipping in $2,556 every month...The group compares this to a magazine subscription; if you sign up for Vogue or Vanity Fair, the publisher doesn't mail you every back issue. It wouldn't be fair, after all, to the people who have supported the project since day one." reports Nick Summers of Engadget.
Experiential Strategy Helps Boston Magazine Engage Readers
While a wellness series is planned well in advance, other successful experiences can happen more on the fly. During Snowmageddon in 2015—when an endless series of winter storms battered the city—Boston Magazine quickly created a guerilla marketing effort to help out restaurants and other local businesses hit hard by residents hunkering down at home to avoid the snow.
Hauser & Wirth Is Now Launching a Glossy New Art Magazine Too, Called Ursula
Eileen Kinsella reports "Journalist and novelist Randy Kennedy, who joined the gallery last year as director of special projects after 23 years at the New York Times, is executive editor of Ursula, which debuts in December with contributions by Luc Sante, Robin Coste Lewis, Alissa Bennett, and Pipilotti Rist (on her recipe for Japanese pickles). The managing editor is Catherine Davis, who previously held that role at Interview and Spin magazines. The graphic studio Common Name designed the magazine."
High Times Having Trouble Raising IPO Funds
A last-minute extension enabled the company to escape a default on a $28.5 million note after it failed to make a $9.7 million payment on its principal and interest due Sept. 12.
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This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
February 05, 2019
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