American Society of Magazine Editors

Friday, September 14, 2018

GQ Names New Editor in Chief
Will Welch, who most recently was creative director at GQ and editor in chief of GQ Style, was named editor in chief of GQ today. He replaces Jim Nelson, who had been in the role for more than 15 years, and will continue to lead GQ Style. Get to know Welch in a Mr. Magazine interview from 2016.
Print Offers Big Rewards to Membership Models
Though Costco has tried to interest readers in switching to a digital format of The Costco Connection, publisher Sandy Torrey notes that only 750,000 members—a small slice of the total readership—have moved in that direction. Instead, she says, the company routinely gets mail from members begging them to keep the print magazine going.
The Thinking Behind The Atlantic's Website Redesign
The Atlantic launched its new homepage in 2017. In June of this year, it rolled out a new and improved article page that loads faster aims to increase engagement and loyalty. View key takeaways from a conversation with Besty Cole, VP of Product at The Atlantic.
How Liz Plosser, Editor-in-Chief of Women’s Health, Prioritizes Wellness
"I wanted to expand Women’s Health coverage and bring mental health coverage to the conversation, as one of the core content pillars. In this day and age, these turbulent times we’re living in, we need more coverage on things like depression and eating disorders, but also about how to feel better and happier day to day."
Magazine Media Spotlight: Lady Gaga Covers the October 2018 Issue of Vogue
In the cover shot, photographed by Inez and Vinoodh, a stripped-down, platinum-haired Gaga wears a black Brandon Maxwell dress and Ana Khouri earrings. Set against a stark wood background, the image shows a more vulnerable side of Gaga, unadorned without much in the way of accessories.
French Marie Claire Celebrates the Female Gaze
WOMEN BEHIND THE LENS: French monthly magazine Marie Claire is putting the spotlight on six female photographers with an exhibition during Paris Fashion Week.
Facebook Expands Fact-Checkers’ Ability to Debunk False Photos and Videos
Once a piece of content is rated as false, its future reach in the News Feed will be reduced by up to 80 percent and a fact check will be appended in the Related Articles section.
Vertical Video Ads are Coming to YouTube
YouTube is embracing vertical video ads to let brands "provide a more seamless mobile experience" for viewers, it revealed at Dmexco today (12 September) where it also revealed plans to sell advertisers video ads based on users' personalized home feeds.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
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