American Society of Magazine Editors

Tuesday, September 11, 2018

Condé Nast is Launching a New Content Studio Dedicated to Beauty
The content-creation studio will cater toward shooting shorter, more instant content in order to capture millennial and Gen Z eyes versus the company’s branded studio, 23 Stories, which launched in 2015 and typically focuses on longer-form content. The Beauty Studio will be led by Vogue beauty director Celia Ellenberg and Allure executive beauty director Jenny Bailly.
Google Said Partnering With Condé Nast for November Covers
Google’s soon-to-be-released Pixel 3 smartphone is set to roll out across many of Condé’s print titles. The campaign is set to kick off with the phone being used as the camera for the cover shoots of Condé’s November issues, sources say.
How The Atlantic, Condé Nast and Others are Staffing Up
The Atlantic is about halfway through a plan to hire 100 people over 12 months. The additions will raise the overall headcount by nearly 30 percent, to 430. Condé Nast will hire over 250 people over the next 16 months.
Condé Nast to Re-Launch Vogue in Greece
Condé Nast International is re-launching Vogue in Greece. Published under a license agreement with Kathimerines Ekdoseis, the print and digital edition will debut in Spring 2019 under the leadership of Thaleia Karafyllidou, the youngest-ever editor-in-chief of a Vogue magazine, at 29.
Martha Stewart Living’s Elizabeth Graves: ‘The brand will always be relevant with any demographic’
Martha Stewart was an influencer before social media influencers existed. She has crafted, in many ways, the blueprint for a personality-led lifestyle brand that’s stretched from content to commerce. Elizabeth Graves, the editor in chief of Martha Stewart Living, says modernizing brand is work in progress but doesn’t need too much effort.
The Mr. Magazine™ Interview With Ronan Gardiner, VP/CRO/Publisher, & Richard Dorment, Editor In Chief, Men’s Health
At 30 years of age, Men’s Health is speaking to more men across more platforms than ever before according to Ronan Gardiner and Richard Dorment. With 12 million readers in print, 8 million online, and 15 million across all social platforms, Men’s Health is a legacy brand that is still as vibrant and as relevant today as it was 30 years ago.
Facebook Introduces New Brand-Safety Measures, but Advertisers Say it Doesn’t Go Far Enough
According to an announcement made on Sept. 10, advertisers can now see where their ads might appear on in-stream videos, including those in Watch and Instant Articles, before, during or after a campaign, so they can block specific publishers or content categories from those placements.
Total Audience Is Up by +5.8% in the July 2018 Magazine Media 360° Brand Audience Report
The July 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +5.8% versus July 2017 for the 112 magazine brands in the analysis. Performance by media platform is consistent with that of the last several months, with the exception of Video, which shows a dramatic +56.7 % increase. As of this month, the Video audience metrics included in MPA’s Brand Audience Report are newly sourced from comScore Video Metrix Multi-Platform, which measures the net audience for Video viewed on Desktop and/or Mobile devices. This differs from prior reports where only Desktop Video was being included.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
September 12, 2018
ASME NEXT
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
February 05, 2019
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