American Society of Magazine Editors

Monday, September 10, 2018

Harper’s Bazaar, Saks Fifth Avenue and American Express Celebrate N.Y. Fashion Week With a Photo-Ready Townhouse
Opening in Greenwich Village from Sept. 7 to Sept. 10, the experience takes a storied brownstone and transforms the rooms into the living embodiment of fall’s hottest trends, as dictated by Saks’s annual IT List: Silver, Wild Wild West, Suit Yourself, Mad for Plaid, Statement Outerwear and Animal Instincts.
How Delish Leads The Way Among Food Publishers
Newswhip looked at web publishers for a number of popular food-specific keywords across the web, to find which publishers got the most engagement for content containing those words. Perhaps unsurprisingly, there was a runaway winner, and that was Delish, with more than 11 million engagements on its food-related content, which admittedly constitutes the majority of the writing on the site.
More on Cosmopolitan Magazine and Wayfair Launch New Furniture Line
The collection, called CosmoLiving by Cosmopolitan, was designed with small-space living and affordable price points in mind – ideal for young adults settling into their first apartments or homes who want a chic living space that’s an extension of their personalities.
How Glamour UK is Using Product Sampling to Drive Branded Content Revenue
Condé Nast’s Glamour UK went almost entirely digital last October, and since then, it’s boosted its loyal readership and branded content business by focusing on beauty sampling. The publisher said loyal readers — those who visit the site more than four times a month — are up by 33 percent year over year.
‘Keep Your Head Up, And Keep On Learning’ A Meredith Corporation Developer’s Advice To New Women In Tech
PowerToFly interviewed Meredith Corporation's Claire Young, a mobile developer, about building apps and working with other women in technology.
Facebook Watch and the Growth of Video Platforms
A year after its launch Facebook is finally rolling out its new video service, Facebook Watch, across the globe.Over the past year Facebook has been experimenting with the platform continually adding new features. Among the most innovative are participatory viewing experiences like Watch Parties, which enable Facebook Groups to host shared video streaming sessions.
Apple: A Media ‘Bundle’ Worth $37 Billion?
A $12.99 Apple(AAPL) monthly media “bundle” combining video, music and Texture magazines could lead to a business worth $37 billion in revenue by 2025, new research suggests.
Former People Reporter Turning Years-Long Work on Cosby Case into Book
Former People magazine writer Nicki Weisensee Egan is sharing her firsthand account in her debut book, “Chasing Cosby,” of reporting on the downward spiral of the “Cosby Show” star — the man once thought of as “America’s Dad.”
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
September 12, 2018
ASME NEXT
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
February 05, 2019
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