American Society of Magazine Editors

Friday, September 7, 2018

Folio:'s Magazine of the Year Finalists
For the first time in Eddie & Ozzie history, one magazine will be recognized for having produced the best editorial content and design this year.
10 Advantages That Small Publishers Have Over Tech Giants in Selling Ads
Advertising technology supplies millions of ad impressions and targeting tools, but they leave the fundamental goals of an advertising campaign, notably success, to the advertiser. Is there anyone who truly cares about a small business advertiser, the primary client of local newspapers and magazines, at the scale of Facebook or Google? "Broadstreet has noticed that smaller publishers tend to yield higher engagement rates for ad campaigns than larger publishers."
Cosmopolitan Getting Techie with "Virtual Try-On" Makeup Spreads
The magazine is trying to bring more to the table for advertisers and readers.
Cosmopolitan Just Launched a Home Decor Line for Small Spaces
Cosmopolitan just launched a furniture and homeware line, CosmoLiving, in partnership with Wayfair. Apartment Therapy highlights a few of their favorite pieces.
Marie Claire Celebrates 30th Anniversary, Female Empowerment
Marie Claire magazine is celebrating the 30th anniversary of its UK edition with an issue celebrating female empowerment, out on newsstands today.
More on InStyle, Reebok Partner for Weekly Video "Badass Women" Series
Following the launch of its monthly print edition and weekly digital feature, InStyle’s “Badass Women” franchise is partnering with Reebok to launch a weekly video series. The first season, 12 episodes, launched on September 4on and Facebook Watch. Each episode will feature a notable woman whose work and passion is explored in detail.
A Look Back at Burt Reynolds' Ad Career
Burt Reynolds will be remembered for a machismo-fueled, fun-loving personality that propelled movies like "Smokey and the Bandit" and "Canon Ball Run." Those same traits also lured advertisers who turned to the actor during his prime to plug everything from beer and orange juice to motor oil.
Total Audience Is Up by +5.8% in the July 2018 Magazine Media 360° Brand Audience Report
The July 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +5.8% versus July 2017 for the 112 magazine brands in the analysis. Performance by media platform is consistent with that of the last several months, with the exception of Video, which shows a dramatic +56.7 % increase. As of this month, the Video audience metrics included in MPA’s Brand Audience Report are newly sourced from comScore Video Metrix Multi-Platform, which measures the net audience for Video viewed on Desktop and/or Mobile devices. This differs from prior reports where only Desktop Video was being included.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
September 12, 2018
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
February 05, 2019
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