American Society of Magazine Editors

Wednesday, September 5, 2018

Total Audience Is Up by +5.8% in the July 2018 Magazine Media 360° Brand Audience Report
The July 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +5.8% versus July 2017 for the 112 magazine brands in the analysis. Performance by media platform is consistent with that of the last several months, with the exception of Video, which shows a dramatic +56.7 % increase. As of this month, the Video audience metrics included in MPA’s Brand Audience Report are newly sourced from comScore Video Metrix Multi-Platform, which measures the net audience for Video viewed on Desktop and/or Mobile devices. This differs from prior reports where only Desktop Video was being included.
The Economist Stands By Steve Bannon Speaking Gig; Pledges “Rigorous Questioning”
“The future of open societies will not be secured by like-minded people speaking in an echo chamber, but by subjecting ideas and individuals from all sides to rigorous questioning and debate,” wrote The Economist‘s editor-in-chief, Zanny Minton Beddoes, in a Tuesday afternoon letter addressing the backlash.
Vanity Fair’s Radhika Jones on Fashion and the New Best-Dressed List
The editor in chief and chief business officer Chris Mitchell tell BoF about the magazine’s approach to fashion and style ahead of Jones’s first trip to the European shows.
Ronan Farrow Blasts NBC News’ "False or Misleading" Memo About Harvey Weinstein Story
Farrow, who shared a Pulitzer Prize when his report on accusations of sexual misconduct against the Hollywood mogul was subsequently published by The New Yorker, disputed the network’s claim that after eight months of reporting Farrow “still did not have a single victim or witness willing to go on the record.”
Cate Blanchett Leads First All-Female Issue of W Magazine
Editor in chief Stefano Tonchi said fashion’s focus on women belies how relatively few are often behind the lens.
Hearst UK Partners with DS Automobiles for Red Smart Women Week
The week-long event will take place in London, United Kingdom, with a series of different networking sessions and workshops. Workshop topics include business and careers, self-care, modern parenting and the art of entertaining, featuring experts in all fields from Kelly Hoppen MBE, Melissa Hemsley to Jo Malone and the hugely popular social media influencers, Mother of Daughters and Father of Daughters.
Goop Settles With California Task Force Over Product Claims
Gwyneth Paltrow's lifestyle brand "amicably" settled with the California Food, Drug and Medical Device Task Force on certain product claims:In the 10 years since its launch, Goop has grown to include wellness summits, its in-house beauty and clothing lines; its own print magazine, and several brick-and-mortar store locations.
How I Became… Fashion Director at Esquire
After talking his way into Italian tradeshows for his first editorial job, Nick Sullivan has worked at some of the biggest fashion titles.
Creditors of Latina Media Trying to Avoid Formal Bankruptcy Filing
“It is [Latina Media’s] stated goal to raise funding to enable it to settle its obligations with its creditors,” according to a memo from Alan Halperin, a lawyer with the Halperin Battaglia Benzija law firm.
Amazon Touches $1 Trillion, on Pace to Overtake Apple Inc. on Tuesday briefly joined Apple Inc. to become the second $1 trillion publicly listed U.S. company after its stock price more than doubled in a year as it grew rapidly in retail and cloud computing.
When Chief Digital Officers Join the Highest Echelons of Legacy Publishing
There were only a handful of digital officers around in legacy publishing two decades ago. Today, they are climbing to the highest echelons of publishing, and more recently digital officers have ascended to C-suite status with the creation of the title chief digital officer (CDO).
Time Out Magazine Celebrates 50 Years in Print
Since its launch in London in 1968, Time Out has kept readers up-to-date on the latest food, drink, arts and culture on offer in the capital while also expanding overseas. It is now present in 108 cities worldwide.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
September 12, 2018
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
February 05, 2019
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