American Society of Magazine Editors

Thursday, August 23, 2018

For Hearst’s Kate Lewis, Data Fuels Strategy But the Audience Is in the Driver’s Seat
Lewis is in constant motion. One thing is clear, to monitor this network of brands, she has become keenly aware of the value of data, which drives strategy across both print and digital. It also provides her with critical insights into the audience’s needs, desires, and expectations.
Iconoclastic Magazine Publisher Marvin Shanken Adapts in a New Era of Media
The first thing Marvin Shanken—the magazine-publishing maverick and impresario who for the last 40-plus years has built a business based on his own lifestyle passions—tells you is that his success is all due to the content. “We invest in very relevant information for readers who are passionate about the topics we’re writing about, and in all instances, we’ve established enormous credibility for the work we do,” he says. “It comes back to the fundamentals of good journalism.”
Saks’ It List for Harper’s Bazaar Getting Experiential Treatment
A shoppable version of the list will be on display in a town house at the start of New York Fashion Week.
Watch the Winning Ideas Webinar Series
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
Savannah Guthrie and Hoda Kotb Cover Parade Magazine
TODAY anchors Savannah Guthrie and Hoda Kotb are gracing the cover of Parade magazine! The two opened up about what it’s been like working with each other, with Savannah reflecting back on the time they first shared an office over 10 years ago. TODAY’s Sheinelle Jones reports for PopStart.
Donald Trump Is "In Deep" on TIME Magazine’s Latest Scathing Cover
It was O’Brien’s third in a series of pieces to chronicle the chaos enveloping the Trump White House. In February 2017, O’Brien marked Trump’s first month in office with this “Nothing To See Here” cover...
Pop-Up Magazine Announces Fall Issue
Pop-Up Magazine, the one-of-its-kind live magazine that has drawn sellout crowds since 2009, continues to grow as fast as any 9-year-old. It just announced the lineup for its fall issue, which includes its biggest-ever run in San Francisco: three nights at the Curran theater from Sept. 20 to 22.
Brands Are Direct-Messaging 13 Year Olds on Instagram to Pay Them $5 or $10 at a Time to Promote Products without a Contract
The practice has opened the door for children to get in on the billion-dollar influencer industry, one post at a time. According to the Atlantic, small startup brands such as Jane Cosmetics, Doux Lashes, and Boogzel Apparel enlist the young Instagram users to advertise their clothing and accessories online, usually for between $5 and $20 a post. The deals are usually arranged via direct message and rarely involve a formal contract.
Why Brands Doing Native Advertising Should Partner up with Publishers
"When brands and publishers work together on a branded content program, they are able to achieve more than either could alone," says Melanie Deziel, branded content consultant. “One of the big challenges as a brand, when you’re getting into native advertising, is figuring out which publisher you want to work with...”
Q2 Magazine Media 360° Social Media Report Data and Audience Engagement Metrics!
MPA–The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 2nd Quarter 2018 which includes a metric designed to measure audience engagement. The Q2 2018 Social Media Report reveals that magazine brand Likes/Followers are up slightly (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the four tracked social networks increased 26 million to a total of 1.1 billion.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
February 05, 2019
225 Liberty Street