American Society of Magazine Editors

Tuesday, August 21, 2018

IMAG Webinar Series: Four Magazines Talk Innovative Digital Publishing Programs
Lisa Manfield writes "In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success."
Condé Nast Gives Unduplicated Look at Readers Across Print, Social and Digital
Condé Nast worked with MRI and comScore to produce an unduplicated measurement of its readership among print, digital and social. The measurement offers a more transparent look at the audience for each of the company’s brands, said Donna Sabino, vp, ad sales and custom research, Condé Nast. “Now we’re able to go back to our clients and really help them target a consumer based on age, understand that they’re heavy in social and digital and target a specific gender,” Sabino added.
Glamour Builds on Its Women of the Year Awards
The magazine is expanding its annual awards and summit into a three-day event with interactive elements accessible to consumers, part of Condé Nast’s goal to find new revenue sources.
Cosmopolitan Launches Cosmetic Bags with Gina Concepts
Hearst magazines has announced a licensing agreement with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories line. Of the partnership, Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines says, "Cosmopolitan is a champion of fashion and beauty in every form, and with this new line of cosmetic accessories, beautiful and functional design is at the heart of every piece allowing 'Cosmo Girls' of all ages to express their own unique style."
Bonnier's Outdoor Life Launches Gear, Apparel Collection
Bonnier’s Outdoor Life is launching a collection of outdoor gear and apparel designed and tested by the editors of the 120-year-old publication. The magazine provides tips, skills, gear reviews and adventure stories on hunting, fishing and the shooting sports. The collection, called Guide Life, launches today, featuring tents, sleeping bags, lanterns, headlamps and apparel. The items are for sale on www.olguidelife.com and available on Amazon.
Joanna Coles Is Working on Her "Next Chapter" from the Beach
...Joanna Coles hasn’t given up her signature treadmill. She just moved it to the beach instead: The self-described “Beach Boss” is working on her next chapter, she wrote in the caption, tagging three companies in the post.
Print versus Digital: A Q&A with Mr. Magazine™, Samir Husni.
As the battle of 'print versus digital' rages on, media update weighs in with Samir 'Mr Magazine™' Husni. Described by CBS News Sunday Morning as 'a world-renowned expert on print journalism', who better to ask about the war between print and digital? media update's Aisling McCarthy chatted to Husni, the director of the Magazine Innovation Centre at the University of Mississippi School of Journalism, about the ongoing battle between the two mediums and what the future of the magazine industry might look like.
The New Yorker's Exclusive: Trump Denies Report He Considered Revoking Obama’s Clearance
The president tweeted that he "never discussed or thought of" the possibility of revoking Obama's security clearance after The New Yorker reported Monday that aides to Trump had considered the topic last year.
Q&A with Showstopper Magazine's Debbie Roberts and Its Editor in Chief Holly Childs
“One thing that stands out to me, and one thing that made me really want to do the magazine is we’re not just full of ads. And many of the others are so heavy into ads. We’re trying to honor dancers; we’re trying to get as many kids as we can into each issue. We’re trying to look and look, study and study, and reach out to find which kids have great stories and get them in the magazine. We want them to be honored.”—Debbie Roberts. “We combined the digital element with it, with our app and our VIP site and it’s basically the online version of the magazine where we can push people with QR codes to video content and behind-the-scenes footage and extended interviews, plus extra content as well. So, we mixed both the print and the digital because teens aren’t normally drawn so much to print, but I think with the distribution method of the shows and Barnes & Noble and mixing it with the digital it really comes together.”—Holly Childs.
5 Facts about the State of the News Media in 2017
Every year since 2004, Pew Research Center has issued an annual assessment of the state of the news media that tracks key audience and economic indicators for a variety of sectors within the U.S. news media industry. Here are the key findings for 2017...
Q2 Magazine Media 360° Social Media Report Data and Audience Engagement Metrics!
MPA–The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 2nd Quarter 2018 which includes a metric designed to measure audience engagement. The Q2 2018 Social Media Report reveals that magazine brand Likes/Followers are up slightly (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the four tracked social networks increased 26 million to a total of 1.1 billion.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
February 05, 2019
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