American Society of Magazine Editors

Friday, August 17, 2018

Are We Asking the Wrong Questions About Magazines? MPA's Linda Thomas Brooks Thinks So
MPA's President and CEO, Linda Thomas Brooks, sat down with FOLIO: to discuss the realities of print advertising, magazine media innovations, the inefficiencies of the USPS and our relentless advocacy of credible journalism.
Twitter CEO is Rethinking Core Parts of How Platform Works
Twitter chief executive Jack Dorsey said he is rethinking core parts of the social media network so that it does not enable the spread of hate speech and disinformation.The company is testing features that would help promote alternative points of view as a way to combat fake news and reduce “echo chambers.”
Study: Most Americans Don't Want News Filtered On Platforms
Sixty-three percent of those polled are concerned about the role internet companies could play as “news editors,” which seems the most logical of all the numbers. With the duopoly already spreading information to millions, giving them the power to control what the public sees or doesn’t is suspect at best.
‘The Duopoly are Middlemen’: How Publishers are Building Sustainable Subscription Models
“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle. All its products are used to deepen the one-to-one relationship.”
People on the Move: Prashant Rao Appointed as The Atlantic's New Global Editor
EIC Jeffrey Goldberg and editor of TheAtlantic.com Adrienne LaFrance wrote in a memo to their staff that “Prashant is an editorial force. He’s overflowing with ideas about how a real-time magazine can cover the biggest stories on the planet.”
Vogue: Why the Fashion World Needs to Commit to an 18+ Modeling Standard
Condé Nast established provisions aimed to ensure that all its editorial shoots are safe working spaces—harassment-free zones with private dressing rooms and allowances for model approval of both poses and clothing. The vendor code of conduct stipulates that no model under the age of eighteen will be photographed for editorial.
How Paris Match is Growing its 7 Million Monthly Snapchat Discover Audience
The 70-year-old title has spent the last two years developing its approach to Snapchat in order to reach a younger audience it wasn’t previously connecting with. Today, the magazine has over 7 million monthly unique viewers, up 20 percent in the last six months, according to the publisher.
Winning Ideas Webinar Series Wraps Up on Tuesday August 21 with Digital Initiatives
This Month, Every Tuesday, MPA Has Livecast Webinars from 12 noon to 1pm on subjects like Advertising, Native Ads and Media, Events, Revenue; and now—August 21 features the last of the series: Digital Initiatives. Register Now! Free for MPA Members | $50 for everybody else.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street