American Society of Magazine Editors

Thursday, August 9, 2018

Q2 Magazine Media 360° Social Media Report Data and Audience Engagement Metrics!
MPA–The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 2nd Quarter 2018 which includes a metric designed to measure audience engagement. The Q2 2018 Social Media Report reveals that magazine brand Likes/Followers are up slightly (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the four tracked social networks increased 26 million to a total of 1.1 billion.
40 Must-See September Magazine Covers
"...Despite some nonsense from a fundamentalist group earlier this year (the National Center on Sexual Exploitation had it removed from WalMart checkout lines), Cosmo is continuing to do what fans love — profiling relatable movie stars and offering cheeky sex tips."
Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration
“Hearst Magazines stands today unrivaled in its collection of successful print and digital brands,” said Hearst President and CEO Steven R. Swartz in a statement. “With her strong background in both worlds, Kate is ideally suited to help our editors and producers take their products to the next level of excellence by finding new ways to collaborate.”
Black Women Are Dominating Magazine Covers This Month
"When I first started, 21 years ago, I was told that it was hard for me to get onto covers of magazines because black people did not sell," she said in a personal reflection for the iconic magazine. "Clearly, that has been proven a myth." -Beyonce Knowles.
Print Magazine Ad Spending Fell More Than $400 Million in 2017, But 134 Magazines Launched
"MPA noted on Wednesday that while the data shows Pfizer did spend less in print advertising in 2017 compared to the year prior, full ad spend numbers from data and marketing consultancy Kantar shows that Pfizer’s ad spending decreased overall — not just in print." Reports Sara Guaglione.
Women’s Health, Body Image, and the Naked Truth Issue
Women’s Health recently released its “Naked Truth” issue, and staffers appeared to discuss it with 3 of the influencers on Megyn Kelly yesterday. Editor in chief Liz Plosser also revealed her editor’s letter—where she went bare in honor of the issue.
BoSacks Speaks Out on "Ad Spending Disappearing as Most Magazines Continue to Fumble"
"Just because a magazine is unaudited doesn't mean it doesn't exist. In this day and age of magazine media, the number of audited titles is on the decrease, not the increase around the globe. Does anyone think that LSC, Quad and all the other publication printers only print audited titles? Absolutely not. 170 titles cannot and do not support the entire magazine industry; they are just the most visible part of it. Here is what I think is a legitimate question - how many of the more than 7,000 titles on the newsstand have ads from Pfizer, Johnson & Johnson, L'Oréal, Möet, Hennessy, Louis Vuitton or Chanel? All I'm asking is to take the data with a grain or two of salt." writes BoSacks.
How Brand Magazines Are Becoming More Sophisticated and Successful - An EU Perspective.
"The world’s best brand magazines learnt early on not to push their products, but rather rely on the merits and value of content to engage readers. Today, they are getting even better at it." writes Piet van Niekerk for FIPP.
Next Week: Winning Ideas Webinar Series on Advertising/Native/Event/Revenue
Happening Every Tuesday from 12 noon to 1pm: August 14, Advertising/Native/Event/Revenue; and August 21 Digital Initiatives. Free for MPA Members | $50 for everybody else.
A Hemingway War Story Sees Print for the First Time in The Strand Magazine
The newly published work, “A Room on the Garden Side,” is a roughly 2,100-word story told in the first person by an American writer named Robert just after Allied soldiers liberated Paris from the Nazis in August 1944.
New York Times Co. Reports Digital Subscription Revenues Up 20%, Ad Revenues Fall
The company now has 2.9 million digital-only subscribers, which includes its news products, "Crossword" and "Cooking" products. Its core news bundle gained 68,000 digital subscriptions.
Christian Magazine Simple Grace Will Fold After August Issue
Amid an ongoing reorganization of publishing house Bauer, we’re told that its Christian magazine, Simple Grace, has been read its last rites. It’s set to fold after the August issue hits stands.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here]
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street