American Society of Magazine Editors

Tuesday, July 31, 2018

The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
Kylie Jenner Takes Stormi to Buy All the Magazines with the New Mom on the Cover
The 20-year-old lip kit mogul and her 5-month-old daughter Stormi Webster took a trip to a local magazine stand in Los Angeles on Friday. The new mom promptly bought every copy of her August issue of Forbes magazine and her August issue of GQ featuring her boyfriend — and Stormi’s dad — Travis Scott.
Beyoncé Got Vogue to Hire First Ever Black Photographer To Shoot Magazine Cover
Beyoncé may be gracing the September issue of Vogue - but with it, she also brings a historic first: Beyoncé's last cover, which came out three years ago was shot by Mario Testino. This time, the September issue will be shot by a 23-year-old photographer called Tyler Mitchell.
Why GQ and Gucci Are Betting on Culty Podcasts
Podcasts are no longer revolutionary. By this point, you’ve either listened to the two seasons of “Serial”—the true-crime sensation that mainstreamed podcasting in 2014—or been told by your cousin, your co-worker or the guy who sells you your morning latte that you absolutely need to. There are podcasts about bad movies, podcasts to help you fall asleep and now even podcasts about podcasts.
Gayle King: How I became a CBS This Morning Host and O, The Oprah Magazine Editor at Large
King, who co-anchors "CBS This Morning" while simultaneously editing O, The Oprah Magazine, caught up with USA TODAY to talk about everything from hot chocolate and elephant-backed safaris to the stories she never has gotten over and getting your foot in the door.
Q&A with Architectural Digest’s Amy Astley
The mission for many legacy publishers is to reinvent and engage a younger demographic, including the Conde Nast title Architectural Digest, according to its editor-in-chief Amy Astley. With Clever, a digital offshoot of AD, she’s aiming at a younger audience, while the magazine attracts older readers. “I can’t build anything off of old, rich people. They are dying,” said Astley on the Digiday Podcast. 
“That is not relevant or exciting. They are awesome for advertisers who are advertising Viking refrigerator because older people renovate their kitchen and buy the whole spread.
Q&A with Agnes Chapski of NewBeauty Magazine
“It’s a huge population and a very affluent audience. They actually have more spendable income and more money. In the beauty space, it’s completely underserved, so when you think about it, to me, it’s an amazing opportunity to speak to women who are hungry to have this kind of information. No one is really intelligently speaking to them, so that is a strong business reason.” Agnes Chapski, President, NewBeauty on Why Baby Boomers & Gen Xer’s are so important to her magazine title.
Good Housekeeping's Jackie London Brings Healthy Ice Cream to the TODAY Show
Good Housekeeping Nutrition Director Jackie London appeared on The Today Show sharing the top tested ice cream picks that are healthy and delicious.
The Pantry Essentials Millennials Love, According to Better Homes and Gardens
People love to complain about millennials being lazy and not knowing how to cook, but it turns out that there's more to the generation than avocado toast (insert eye roll). According to a new survey by Better Homes and Gardens, 93 percent of millennials eat at home at least four nights a week, and it sounds like they're having a lot of fun in the kitchen, too.
Davler Media Acquires Another Local Parenting Magazine
Staten Island Parent becomes the eighth monthly to join Davler's NYMetroParents division, which now spans four city boroughs and five additional counties.
Grab Your Lunch and Build your Business! The 2018 Imagination Awards Webinar Series!
Sign up for the Winning Ideas webinar series and hear from senior indie leadership who will be sharing case studies and strategies for success in key areas: Audience Development, General Revenue and Leadership, Advertising and Event Revenue, and Digital.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street