American Society of Magazine Editors

Thursday, July 26, 2018

Q&A: Hearst Magazines’ New President Troy Young on What Print Means to the Company
Mr. Young says "...I’m really excited, the first opportunity, always, is how do we service consumers better and how do we make our products as good as they can be? How do we do that in video, in digital, in voice and in print? Print remains really important to us and I think we have to, just like every company of our kind, print is a wonderful differentiator and we have to think [about] what role it plays in people’s lives as it sits alongside a mobile phone."
"Be Uncompromising, Be Unique" Hearst Magazines’ New President Troy Young
Young’s appointment is notable for its broad scope, with 25 magazines under him including Cosmopolitan and Esquire (he’ll continue to oversee digital for now, too). Young, a veteran of digital agency Organic and ill-fated platform publisher Say Media, said there’s been “a fair bit of progress” in making the print side more efficient but that there’s room for more to be done.
WIRED Magazine Going Big to Celebrate 25 Years
Wired is set to toast with some of the biggest names in tech. The magazine is hosting a four-day event in San Francisco in October to honor its 25th year. Basically a festival crossed with a high-profile conference with tickets priced between $35 and $2,150 being sold, the event has some big names coming in for the occasion. Speakers lined up include Jony Ive, Apple’s chief design officer; Satya Nadella, chief executive officer of Microsoft; Sean Parker, founder of Napster and an original backer of Facebook who’s since become more of a philanthropist; Kevin Systrom, ceo and founder of Instagram; Susan Wojcicki, ceo of YouTube, and Sundar Pichai, ceo of Google, which owns YouTube.
Gwyneth Paltrow Didn't Want Condé Nast to Fact-Check Goop Articles
Partnership between publisher and lifestyle site to produce a magazine fell apart due to "old-school" rules (read standards,) actor says. Sam Wolfson writing for the Guardian reports "Paltrow wanted to publish interviews with non-traditional healers and practitioners, as they do on the Goop website. She wasn’t especially concerned about checking whether what they said in their answers was medically correct or even scientifically possible. But Condé Nast insisted on claims being verified – when that became impossible, some health interviews were replaced with quickly pulled together travel pieces. The magazine closed after two issues and the partnership ended."
All the August 2018 Magazine Covers "We Loved and Hated"
From the The Fashion Spot: "Serena Williams had one of the most timely covers, posing in a seriously oversized hat (in this case by Eric Javits), which has been a major Instagram summer fashion trend. See all these and more in our roundup of the best and worst August 2018 magazine covers."
Reddit’s Alexis Ohanian Likes Influencer Marketing — and Doesn’t Read His Twitter Replies
Reddit-co-founder-turned-investor Alexis Ohanian’s Twitter feed shows he’s the type of husband who flies his wife to Venice when she craves Italian food. He also isn’t afraid to break the rules and wear jeans to the New York Stock Exchange. Ohanian even throws out the occasional #ad.
Economist Group Nears Agreement to Sell CQ Roll Call
The deal would see the Group sell its Capitol Hill-focused subsidiary to D.C.-based startup FiscalNote in exchange for an 18-percent stake in the buyer. Expected to be finalized later this year, the proposed deal would see the London-based publisher become the largest individual shareholder in FiscalNote, a D.C.-based startup that provides CRM, data and information services to clients “at the intersection of global business and government.”
Jenna Dewan Poses for Women's Health Magazine's 2nd Annual Global Naked Issue Cover
“Apparently, when you become a mother, you’re supposed to leave your sexuality at the door, and I never understood that,” Dewan says. “I think there’s nothing sexier than becoming a mother. You give life. It’s everything. And you don’t change who you are inside just because you have a kid.”
Florida Sportsman Magazine Temporarily Closes Stuart Office; Algae Bloom Making Staff Sick
A dead-end canal off the South Fork of the St. Lucie River runs along the north side of the magazine office on Kanner Highway. Wednesday, the canal was covered in bright green algae with numerous patches turning brown or light blue, signs the algae is dying.
New Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire
"...With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentary profiles. —Brand View profiles have seen a 50 percent increase in activity from media buyer users in the first half of 2018 over traditional activity. Let’s look at how some of our magazine clients are using Brand View to showcase their AAM-verified and MPA 360° data to buyers" George Bartman, Vice President, Sales AAM.
Grab Your Lunch and Build your Business! The 2018 Imagination Awards Webinar Series!
Sign up for the Winning Ideas webinar series and hear from senior indie leadership who will be sharing case studies and strategies for success in key areas: Audience Development, General Revenue and Leadership, Advertising and Event Revenue, and Digital.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street