American Society of Magazine Editors

Monday, July 23, 2018

Adweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand Chieftains and Tech Titans
Meredith Chairman Steve Lacy; Hearst CEO, President Steven Swartz; Condé Nast CEO, president Bob Sauerberg, are among the scores of top players across advertising, marketing, media and tech. Adweek Amazon’s Jeff Bezos return to the prime position for the second straight year, outpacing Alphabet’s Larry Page and Facebook’s Mark Zuckerberg who make up the top 3.
New Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire
"...With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentary profiles. —Brand View profiles have seen a 50 percent increase in activity from media buyer users in the first half of 2018 over traditional activity. Let’s look at how some of our magazine clients are using Brand View to showcase their AAM-verified and MPA 360° data to buyers" George Bartman, Vice President, Sales AAM.
Grab Your Lunch and Build your Business! The 2018 Imagination Awards Webinar Series!
Sign up for the Winning Ideas webinar series and hear from senior indie leadership who will be sharing case studies and strategies for success in key areas: Audience Development, General Revenue and Leadership, Advertising and Event Revenue, and Digital.
Print Ad Spend Down in 2018, But There's No Surge in Digital: Tony Silber Interviews Todd Krizelman of MediaRadar
There were 151,825 advertisers in print in January-April 2018, according to an analysis by MediaRadar, down by 13 percent from the 172,155 print spenders in the same period in 2017. But the catch is that those advertisers didn't move to digital. Rather, they stopped advertising altogether. This intriguing analysis doesn't support the narrative of a decline of print media." Writes Tony Silber.
Ta-Nehisi Coates Is Leaving the Atlantic
In a note to staff, top Atlantic editor Jeffrey Goldberg wrote, in part, “Our colleague, and dear friend, Ta-Nehisi Coates is stepping down as a national correspondent for The Atlantic. As he has explained to me — and as he’s written in the recent past — the last few years for him have been years of significant changes. He’s told me that he would like to take some time to reflect on these changes, and to figure out the best path forward, both as a person and as a writer.”
Day in the Life: Shape Fashion and Lifestyle Director Brooke Ely Danielson
As the fashion and lifestyle director of Shape magazine, Brooke Ely Danielson has had the tricky task of leading the Meredith-owned publication’s lifestyle coverage through a redesign, as well as cultural shifts regarding fitness, body positivism and wellness.
Calling for Submissions for the 2018 Hot List: Adweek to Honor the Year's Standout Print and Digital Publications
On Oct. 15, 2018, Adweek will reveal 2018’s Publishing Hot List, celebrating the best in both print and digital publishing. As always, Adweek is focusing on performance as well as impact, across categories in which both digital natives and the digital arms of magazines and newspapers brands will compete during the period of August 2017 to August 2018.
The Billionaire Who Bought the LA Times: "Hipsters Will Want Paper Soon"
He intends to keep printing. As a boy in Port Elizabeth he delivered newspapers and fell in love with printing presses and the tactile, inky experience of reading on paper, which he considers an antidote to shortened attention spans. “Hieroglyphics started, I don’t think it’s going to end. I’m determined that printing, that paper, must continue to exist.” Print generated lucrative advertising revenue. And it may come back into fashion. “Kids today want to buy vinyl records. So you’ll have hipster kids wanting to see paper soon,” he said, a half-joke. “I don’t think touching paper and reading will actually go away. There will be a need for leisurely reading and the tactile feel.”
Newsonomics: Newsprint Tariffs Are a Black Swan Event that Could Speed up the Death of U.S. Newspapers
"The tariffs increase the cost of newsprint by as much as 30 to 35 percent, though the impact on publishers is highly uneven, with some chains in better shape and the dwindling independents most at risk." Noted Ken Doctor.
Fabien Baron Gearing Up for Fight Over Interview Magazine Bankruptcy
The photographer, former director and now creditor of the magazine has some lingering questions for its owner, Peter Brant.
Why Launch of Google Podcasts Is a Huge Deal for the Industry
The first legitimate threat to Apple may have emerged last month with the launch of Google Podcasts, a well-designed, mobile-only consumer app that's already getting rave reviews.
The Best of Comic-Con 2018: "Doctor Who," Taco Bell, Celebrity Cosplay and More
More than 100,000 fans geeked out over superheroes and sneak peeks at some of Hollywood’s most anticipated blockbusters and TV shows at the annual San Diego Comic-Con, but the most memorable moments weren’t limited to the Hall H stage.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.