American Society of Magazine Editors

Friday, July 20, 2018

In the Age of Trump, Ignore Women’s Magazines at Your Peril
It’s not just Teen Vogue. Readers are flocking to the websites of Glamour and Cosmo, and they’re responding with aggressive political reporting: "No one can predict with certainty the direction of women’s magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you’re placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is reinventing Condé Nast’s legacy title, Glamour." writes Riley Griffin.
Digiday Research: Publishers Spend Little on Advertising Their Own Products
Only 16 percent of publishers dedicate more than a quarter of their marketing budget to promoting their own products; Forty-seven percent of publishers don’t spend anything to advertise their products.
U.S.-Funded Broadcaster Directed Ads to Americans
A broadcasting organization backed by the federal government has used Facebook to target ads at United States citizens, in potential violation of longstanding laws meant to protect Americans from domestic propaganda. Radio Free Europe/Radio Liberty, which typically broadcasts to audiences in Europe, Asia and the Middle East, bought several ads on Facebook in recent days that were targeted at users in the United States.
The Atlantic Adds 10 Positions, Expands Politics Coverage
The new positions will focus on coverage of politics and national affairs. The staff will include two new Pentagon reporters, three White House reporters, an editor and writer both dedicated to covering national security, a senior intelligence reporter, immigration reporter and politics reporter.
More on Chance the Rapper, Chance the Philanthropist, and now Chance the (Magazine) Publisher
He marked his purchase of Chicagoist — formerly part of the media empire of Joe Ricketts, whose family owns the Cubs — by beefing with Crain’s Chicago Business.
Get MediaRadar's Guide to Lead Scoring for Ad Sales and Ad Tech
Understand how lead scoring works, and how you can make it work for you. MediaRadar’s Guide to Lead Scoring for Ad Sales and Ad Tech will show you how to prioritize your leads so that you focus your efforts on those accounts most likely to close now. In this actionable guide you'll learn about: - Why you should score leads in the first place - How to determine the value of the leads - the ones you should be calling first - How to strategically group your leads using a repeatable scoring system - Powerful tools to get invaluable insights into your account list to help close the deal
Correction: comScore Ranks CNN Brand Page Views Higher Than FoxNews.com
It is more accurate to compare comScore data between "CNN Brand" and FoxNews.com, rather than "CNN.com" data, comScore representatives have clarified.
Study: Decrease In Local News Coverage Leads to Increase in Government Borrowing
When local newspapers close or shrink coverage, local government often goes unchecked.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.