American Society of Magazine Editors

Monday, July 16, 2018

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New Beauty’s New Editor Aiming for More Women and More "Heart"
After so many years covering beauty, new editor in chief Emily Dougherty has put a lot of work into a full redesign of the magazine.
The Twitterverse Trolled This Magazine’s Reference to Kylie Jenner
Forbes recently launched their latest issue featuring Kylie Jenner at the front page. She was named one of the 60 richest women in the US, and the youngest billionaire at that!
Business Insider Columnist Quits After Editors Delete Her Scarlett Johansson Story
"Can an actor act? That is the question I wanted to weigh in on when I saw the brouhaha about Scarlett Johansson's role in the upcoming movie 'Rub and Tug,'" Greenbaum said in the letter, which she posted on Twitter. "My judgment: Yes. A woman can play a man or a trans man."
(With Quartz Buy) NewsPicks Founder Yusuke Umeda Aims to Lead Business News into Social Media Age
“Quartz has 20 million readers that perfectly fit NewsPicks’ target. This was something we desperately needed in order to expand our business overseas,” the former UBS investment banker said. With the acquisition, NewsPicks aims to become “the world’s most influential business media” outlet by picking up 1 million paid members and 10 million active monthly users in the next five years.
Nylon’s Gabrielle Korn on Transitioning to Digital and Building a Dream Team
The 29-year-old editor-in-chief sits down with Folio: to discuss how she's leading her publication into a new era for fashion.
Gawker Archives Sold to Bustle, Bleacher Report Founder
A holding company owned by Bryan Goldberg, cofounder of Bleacher Report and founder of the Bustle Digital Group, won a bankruptcy auction held Thursday for Gawker.com and its assets. Sources claim the bid was near $1.5 million.
Digiday Research: Publishers Are Lukewarm on Market for Short-Form Video
Video, once hailed as the digital media industry’s only hope, has failed to live up to the lofty expectations industry “experts” placed on it. Several companies that bet heavily on it have either missed revenue targets, been sold for a fraction of previous valuations, or folded entirely.
Building a Sustainable Membership Model
The Membership Puzzle Project has studied membership worldwide - from motivation to monetization. Join an informative discussion covering what they’ve learned, including insights and opportunities you may not have even considered.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
The Nation Reporter Forcibly Ejected From Trump-Putin Joint Press Conference (Video)
“You’re grabbing me for what? I am telling you what I am doing. I am being totally open,” says Sam Husseini as he is ejected from the room: A reporter for The Nation magazine was ejected from the joint news conference between Donald Trump and Vladimir Putin in Helsinki on Monday just moments before the two leaders took the stage to make statements and receive questions from the assembled journalists.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.