American Society of Magazine Editors

Friday, July 13, 2018

Get MediaRadar's Guide to Lead Scoring for Ad Sales and Ad Tech
Understand how lead scoring works, and how you can make it work for you. MediaRadar’s Guide to Lead Scoring for Ad Sales and Ad Tech will show you how to prioritize your leads so that you focus your efforts on those accounts most likely to close now. In this actionable guide you'll learn about: - Why you should score leads in the first place - How to determine the value of the leads - the ones you should be calling first - How to strategically group your leads using a repeatable scoring system - Powerful tools to get invaluable insights into your account list to help close the deal
Trusted Media Brands Turns a Corner in Monetizing Its Audience Growth
Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the Reader’s Digest Association, grew readership on RD.com 76% to 8.3 million unique visitors. Taste of Home’s audience grew 39% to 12.7 million unique visitors.
Apple-Owned Texture Magazine Service Dropping Premium Pricing to $10/Month
Texture made the announcement in an email to subscribers, first shared on Twitter by Harry McCracken, the company explained that no action is required on the part of the user, with the new lower price being reflected during the next billing cycle.
More on Anna Wintour Takes on Sneakers: The Editor Is Collaborating with Nike for Some New Kicks.
The Vogue editor in chief and Condé Nast artistic director linked with Nike’s Air Jordan brand for a sneaker collaboration, according to the magazine.
Real Simple Magazine's Stephanie Sisco "Pimps Out Your Patio"
Have an outdoor space that could use a little sprucing up? Even if it's a tiny area, you can bring it to life with some easy steps. Stephanie Sisco, home editor at Real Simple magazine, joins Your Future Home to discuss how some throw pillows and a vertical garden could make a small space look more inviting.
Essence Announces $20 Million Makers Fund In Partnership With Queen Latifah
Queen Latifah’s Flavor Unit Entertainment will be the first partner to work with the fund. Latifah founded and owns the production company with business partner Shakim Compere.
Building a Sustainable Membership Model
The Membership Puzzle Project has studied membership worldwide - from motivation to monetization. Join an informative discussion covering what they’ve learned, including insights and opportunities you may not have even considered.
The Freemium Model: A Death Knell for Brands?
"Talk about poisoning the well: Depending upon whom you ask, we are exposedto 4,000 to 10,000 ad messages everyday. Small wonder that many of us resent ad intrusions. Almost half of consumers say they don’t trustbrands, and this figure skyrockets among Millennials." writes Michael Solomon for MarketingDaily.
Critical Thinking: If You Had the Opportunity to Question Mark Zuckerberg...
-About Facebook’s Mishandling of User Data, What Would You Ask Him? Recently, Mark Zuckerberg testified in front of Congress regarding Facebook’s mishandling of user data. If you had the opportunity, what questions would you ask him, and what solutions would you want to see?
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.