American Society of Magazine Editors

Thursday, July 5, 2018

The May 2018 Magazine Media 360° Brand Audience Report Is Here!
Today MPA – The Association of Magazine Media released the May 2018 Magazine Media 360° Brand Audience Report. Total Audience remains strong, up +1.4% versus May 2017 for the 117 magazine brands in the analysis, indicating powerful consumer demand. We continue to see rapid growth of Mobile (+17%) and Video (+24%) as brands continue to attract new audiences to these platforms. In fact, mobile growth is the highest we have seen in the past year and a half. Regardless of where consumers access magazine brands’ content, they continue to desire information that is curated by trusted experts.
As Facebook Joins the Growing Brand Print Club, When Is a Magazine Not a Magazine?As Facebook Joins the Growing Brand Print Club, When Is a Magazine Not a Magazine?
What do Airbnb, Asos, Casper, Dollar Shave Club and Net-a-Porter (And UBER) have in common? All of them are so-called digital disruptors. And all of them have their own print publications. Now, so too, does the digital daddy of them all – Facebook. Just don’t call it a magazine.
How I Get It Done: Joanna Coles, Chief Content Officer at Hearst
Jessica Prince Erlich writes "Joanna Coles doesn’t like to be bored. As Hearst’s first-ever chief content officer, a member of the boards of Snapchat and Women Entrepreneurs New York City, and an executive producer of The Bold Type — a television series inspired by her life — the media maven maintains a packed scheduled with little downtime. Coles is also the former editor-in-chief of Cosmopolitan and Marie Claire magazines."
WIRED Goes Over-the-Top with New Streaming TV Channel
Launched on July 1, Wired’s streaming channel is available on Apple TV, Amazon Fire TV and Android TV. The service will also launch on Roku in the next week, the publisher said. Wired’s channel will be the first of several streaming video channels planned by parent Condé Nast, which announced at its NewFronts earlier this year that it will create channels for Wired and, in 2019, GQ and Bon Appétit.
The Atlantic Opens Los Angeles Office to Focus on Digital Coverage of Hollywood
The Atlantic’s president Bob Cohn announced in February his plans to undergo “an ambitious expansion” this year. The company wants to hire 100 new staffers. Part of that vision is “to expand our coverage of popular culture and its global influences” from California.
Bonnier Hires Jonathan Moore for New Executive Events Post
Bonnier Corp. has created a new position to lead its push into events, tapping Jonathan Moore, former president of Family Media, to take on the role as senior vice president of events. Bonnier, which publishes titles like Popular Science, Saveur and Field & Stream, among others, has more than 100 yearly events, around the outdoor, marine, and power-sports industries, as well as consumer and trade functions.
Vegetarian Times Founder, Who Later "Liked a Good Steak," Has Died at Age 66
Obis oversaw growth at the Vegetarian Times from a few pages that he delivered on his bicycle to an influential magazine with hundreds of thousands of readers. The magazine’s home, in Oak Park, Ill., was just a few miles from the onetime home of Chicago slaughterhouses, made infamous in Upton Sinclair’s “The Jungle,” and from the futures exchange pits of the Chicago Mercantile Exchange, where contracts in live cattle and pork bellies were created.
Will Facebook and Google Really Help Drive Subscriptions?
Google and Facebook have rolled out tools to let publishers sell subscriptions through their platforms: Both are limited to a handful of publishers — Subscribe with Google rolled out in April with 17 publishers, while Facebook has been testing its subscription tool with a dozen publishers.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.