American Society of Magazine Editors

Friday, June 29, 2018

Why Brands and Celebs Still Want Their Own Print Magazines
Although the strategy isn't always a guaranteed success, it offers a new platform, legitimacy and permanence.
“Good Girls” Ads Draw Attention Across Three Different Magazines
Identical advertisements in three separate entertainment titles for the new sitcom took home top ranks in GfK MRI's February Ad Recall Survey.
Magazine Media Spotlight: Big News About the 2018 Coastal Living Idea House
Each year, the Coastal Living Idea House blends the best in architecture, building, and decorating inspiration to embody the spirit of the coast in one dreamy package. For 2018, we’re raising the bar even higher. Here’s the scoop:
SHAPE's July/August Cover Star Evangeline Lilly Reveals Cover on The View
Lilly joins "The View" to discuss her new movie and reveal the new cover of SHAPE.
Priyanka Chopra Talks Female Beauty Standards for Allure’s First Digital Cover
Priyanka Chopra went makeup-free for Allure magazine’s first digital cover package, in which she opens up about beauty standards for women. Released on Thursday, the feature reveals her own insecurities as she encourages women to change how they view themselves.
MIT Technology Review Redesigns for the Greater Good
“As the leader, I’m trying to get people rallying behind this vision of MIT Technology Review as the most authoritative, influential, and trusted media platform in technology,” says Elizabeth Bramson-Boudreau,
Instagram Stories Now Lets Its 400M Users Add Soundtracks
The right music can make a boring photo or video epic, so Instagram is equipping users with a way to add popular songs to their Stories.
Twitter Gets A Re-Org and New Product Head
Twitter has a new product manager, the wake of a large re-org of the company announced this week. The changes will see Twitter dividing its business into groups including engineering, product, revenue product, design and research, and more, while also bringing on Kayvon Beykpour, the GM of video and former Periscope CEO, as product head.
ITM's Kim Aiello Considers Future Of Newspapers, Advertising
Rather than lament the death of print, Kim believes it’s alive and well. Digital publishing hasn’t tarnished its brand.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
IMAG 2018 Recap — Relive the Revolution
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
How Commerce Publishers Cozy Up to Direct-to-Consumer Brands
As direct-to-consumer brands from Brooklinen to Curology try to wean themselves off of Facebook ads, commerce-focused publishers are trying to help fill the marketing gap.