American Society of Magazine Editors

Thursday, June 28, 2018

MPA Introduces New Social-Media Data, Reports High Engagement
MPA’s President and CEO Linda Thomas Brooks stated MPA was committed to ensuring “a safe environment for marketers" and noted the third-party research will "inform a year’s worth of conversations within our industry.”
Google to Retire DoubleClick and AdWords Names in a Rebrand of Its Ads Business
"The underlying products are not changing," says Sridhar Ramaswamy, Google's svp of ads, during a question and answer session with reporters in New York on Tuesday. "This is a better representation of what our products are and more importantly where they need to go." Google executives said the rebranding was years in the making driven by advertiser demand for a more seamless, less confusing platform. The rebrand aims to streamline the ad offering by integrating products like DoubleClick for Publishers and Google Ad Exchange into one Google Ad Manager.
Apple Could Bundle Streaming Video with a Subscription to Magazines, Music, and iCloud Storage
Apple is already rumored to be planning a news and magazine subscription service for next year, and the company is reportedly considering bundling it with the video content it’s been acquiring at a rapid pace. A new report in The Information echoes an earlier story from The Wall Street Journal that said Apple could bundle its original video programming — like those coming from its multiyear deal with Oprah Winfrey — with news content, magazines, Apple Music, and iCloud storage.
New York Media Builds a Digital Empire on the Legacy of Its Iconic Print Magazine
"It’s a remarkable story. When New York launched in launched in 1968, it gave a platform to some of the great writers, editors and designers ever to work in the medium, including Clay Felker, Tom Wolfe, Gloria Steinem, Milton Glaser and Jimmy Breslin." Writes Tony Silber.
Self Introduces Plus-Size Cover Model
This week, the publication introduced The Health Issue, featuring plus-sized model Tess Holliday on its first digital cover. The issue offers a collection of stories about how people deal with their bodies and the stigmatizing power weight and size holds in American culture.
Meet the Woman Running the World's Leading Female Media Brand
Farrah Storr is the award winning editor in chief of Cosmopolitan UK.
Car and Driver Names the Ten Best Cars of 2018
... you might need some advice about which car to go for to replace your old one. That’s where automotive magazine Car and Driver comes in. They’ve chosen the ten best cars of 2018, cross-referencing their Buyer’s Guide notes and their test track performances, as well as just how cool they think the cars are.
City and Regional Magazines Capitalize on Custom Publishing
Katy Ibsen at Folio: writes "From travel guides to branded catalogs, the market is ripe for local publishers to flex their experience, expertise and reputation... Regardless of whether publishers are seeking the business or it’s falling in their laps, opportunities will continue to grow as city and regional magazines continue to produce their own quality products and showcase them as calling cards."
Q&A with Sandra Long of Rosa Magazine
“I am partial to print magazines, I still think there is a market for them. And when we had women pick it up, the look and feel of Rosa resonated with people and to be able to turn that page was important. Women still buy magazines, whether it’s fashion or, as we hope, political, they’re still buying magazines. I was firm that it had to be print. We will transition to do a little bit online, just to be able to feed that marketplace. But we’ll do print as long as they are supporting it.” Says Sandra Long, publisher and editor in chief of Rosa Magazine.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
Magazine Media Spotlight: FastCompany Reports Google Adwords is Becoming Google Ads
FastCompany's Cale Guthrie Weissman writes: "Google is announcing a major rebranding of its marketing products. With this latest change, the tech juggernaut is putting its services into three buckets: Google Ads, Google Marketing Platform, and Google Ad Manager. The three new divisions simplify a long list of advertising services the company has offered for years since its launch of AdWords and its landmark 2008 acquisition of DoubleClick for $3.1 billion."
Meet Multiply, the New Owners of Domino Media Group
Domino Media Group has moved —owners, that is. On Monday, St. Louis–based digital media company Multiply purchased the shelter publication from its group of investors, which had RELAUNCHED it in 2013.
The Daily Beast Launches a Paid Membership Program to Pivot to Subscriptions
Publishers are creating membership and subscription offerings to diversify their revenue streams from being overly-reliant on advertising, now that technology giants are taking most of the ad dollar growth that for decades went to media.
Vina Brings on Cathie Black to Advise Editorial Expansion
The friend-finding app is looking to expand into more content, events and paid memberships.
Are Digital Magazine Apps a Stepping-Stone to Paid Content?
Peter Houston reports "Newsstand app Readly is reporting an 80% increase in UK usage last year; the number of issues read on its UK platform grew from under 7 million in 2016 to 13 million in 2017. Much of the growth is down to a TV campaign that tripled the firm’s subscriber base, but readers are paying about $11 to spend an average of 7 hours a month with the app."
Facebook Trials Subscription Tool to Appease Instant Article Publishers
Hearst Newspapers, Tribune Interactive and La Repubblica took part in the trial, offering critiques for Facebook here.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
IMAG 2018 Recap — Relive the Revolution
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.