American Society of Magazine Editors

Wednesday, June 27, 2018

The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
How National Geographic Uses Instagram to Stay Relevant
The women who run Nat Geo’s magazine, digital team and TV networks talk with Kara Swisher on the latest: “The way I think about it is, I compete with anybody that is capturing somebody’s attention, other than National Geographic,” said Courteney Monroe, the CEO of Nat Geo’s TV arm, National Geographic Global Networks. “I compete with Netflix, I compete with Hulu, I compete with the traditional television networks, I compete with Fortnite! I compete with anybody who’s taking a consumer’s time away from watching National Geographic content.”
Instead of Abandoning Print, the 119-Year-Old MIT Technology Review Is Doubling Down on It
The rebrand expands each issue from a summary of articles into a small book discussing the past, present, and future of a single technology.
Condé Nast Still Big on Video As Entertainment
Kali Hays reports: Bob Sauerberg, ceo of Condé’s parent Advance Publications Inc., stresses the importance of video and CNE to Condé Nast’s future, something he said is “recognized by our audiences and advertising partners alike,” and said the goal is to triple the size of the segment’s revenue “in the next few years.”
InStyle Talks Meredith, eCommerce and "Badass Women"
InStyle’s Laura Brown and Laura Frerer-Schmidt celebrate the new issue and Meredith acquisition: “Print is the root of the tree. Meredith understands that. As an editor who has been here through very tough times at Time Inc., I am so happy they are here. I can’t even tell you,” Brown said.
New Front End Focus Study Quantifies Profitability of Magazines, Other Power Categories
The latest Front End Focus (FEF) study underscores the checkout's crucial contribution to supermarkets - and, for the first time, measures not just sales, but profitability, for magazines and other leading front-end categories. The study is sponsored and overseen by Meredith Corporation's Time Inc. Retail.
Tim Cook on Why Apple News Needs Human Editors: "News Was Kind of Going a Little Crazy"
“News was kind of going a little crazy,” said Cook on Monday night at the Fortune CEO Initiative conference in San Francisco, explaining Apple’s latest attempt to curb polarization. Apple’s solution, unveiled earlier in the day, was a new, curated tab for coverage of the 2018 midterm elections. The stories will be picked by human editors, and will offer coverage from a variety of viewpoints, from Vox to Fox News.
More on Facebook Launches Print Magazine "Grow," Says It's Not a Magazine
Facebook is not a publisher. Despite the fact it pays publishing companies for content that it then distributes across its platform, the company insists it is not a publisher. It is a tech company and is in no way responsible for the information posted in its platform’s feed. So, it isn’t surprising that when the tech giant launched its new magazine Grow earlier this month in the U.K., it adamantly refused to call it a magazine.
More on Holland America Line Launches "All-Oprah" Cruises
Holland America has partnered with O, The Oprah Magazine, to make the magazine come alive for hundreds of Oprah-loving passengers. Next January 30, 2019, the premium cruise line -- which is currently undergoing $300 Million in brand enhancements -- will debut a special three-day Girls' Getaway Cruise on its newest ship, the Nieuw Statendam.
Interview Magazine Owner Peter Brant Likely Only Winner in Bankruptcy
"Brant is poised to be paid back for the “loans” he made to his magazine over the years. Those who worked for it unpaid are not so lucky." writes Kali Hays in WWD.
3 Magazines Receive Combined $120,000 in Prize Money
A Public Space, Fence and Worlds Without Borders are the inaugural winners of the Whiting Literary Magazine Prize, presented by the Whiting Foundation. The magazines were cited for the quality of their work and for their contributions to the literary community.
A NastyGal Alum Just Launched Her Own Magazine—And You’ll Want It in Your Coffee Table
Zarna Surti’s TONAL is a smart and beautiful celebration of women of color: This was one of many goals Zarna Surti had in mind when she decided to publish TONAL, a biannual hardcover magazine dedicated to women of color; reportys Tristan Kallas.
Extremely ‘70s Artifacts from Johnson Publishing’s Heyday
A new exhibit at the Stony Island Arts Bank toasts the Ebony and Jet founder’s pizzaz.
People Spend Almost As Much Time on Instagram As They Do on Facebook
On average, Instagram users spent 53 minutes per day with the Android app in June — just five minutes less than Facebook users spent with their app. Snapchat users spent 49.5 minutes in the Snap app, on average.
"No One Else Is Doing That": The New York Times Builds Loyalty with Softer Lifestyle Content
Today, the Smarter Living newsletter has 360,000 subscribers, with an average open rate of over 80 percent, and Smarter Living articles have reached a readership of 22 million people in the past year. This year, 33 percent of the 100 things people saved most on the Times iOS app were original Smarter Living stories, according to the paper.
IMAG 2018 Recap — Relive the Revolution
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.