American Society of Magazine Editors

Friday, June 22, 2018

Facebook's First Print Magazine
The launch issue of Grow, "a quarterly magazine for business leaders" - by Facebook - quietly made its appearance in business class lounges at Heathrow and a few more exclusive spots in and around London in early June. Simply labelled as 'Issue one' the large format magazine runs a white on black cover image of Swedish retail "guru" Oscar Olsson, who is - according to the magazine's cover line - "H&M's millennial whisperer".
IMAG 2018 Recap — Relive the Revolution
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
AARP Widens Its Lead as America’s Most-Read Magazine
People, Better Homes and Gardens, National Geographic, and The Costco Connection round out the top five, per the latest data from GfK MRI. As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period.
How New York Media Grew Median Daily Users 42 Percent
The publisher broke traffic records in four of the five months of 2018, reaching a record 53 million unique visitors in May, according to comScore. Meanwhile, median daily users — which the publisher says filters out the runaway success of breakout stories — grew 42 percent since the start of the year, the company said. Returning monthly visitors are up 150 percent and people who visit more than eight times per month are up over 340 percent year over year.
Graydon Carter Is Launching His own Media Company
Alexandra Steigrad writes "The legendary magazine editor, less than a year after stepping away from Vanity Fair, is close to launching his own media company, The Post has learned. Carter’s new company — rumored to be a multi-platform venture centering, at least at first, on wealthy and famous European families, including Britain’s royal family — could take flight before the end of the year, sources familiar with the situation said."
Spire, Condé Nast’s Two-Year-Old CDP, Is Ready for Its Close-Up
Karthic Bala, Condé's first chief data officer, on the tall task of changing the ways the century-old publisher does business.
Q&A with America’s Test Kitchen CEO, David Nussbaum
“Content providers can no longer survive simply on advertising and we need content providers. And so more and more companies have to realize that the future is not selling another ad or another digital ad, or even some of what they call advertorials or native advertising, which at some point the consumer is not going to trust. So, I think every content provider has to figure out a way to provide information and content and whatever else they need to provide that people are willing to pay for or otherwise it has very little value.” David Nussbaum, CEO America’s Test Kitchen.
Marti Noxon Talks Bad Boss Inspiration for "Dietland"
Julianna Margulies, playing a cutting fashion editor, has been shocked by some scenes that have real-life inspiration.—“I had a boss like Kitty, but it was a male, and if we portrayed what that male was like, people would not believe it,” Noxon said, while keeping the name to herself. “So I was like, let’s just go 30 percent of that boss, and that’ll be plenty.”
Q&A with Ink Co-CEO and Founder Simon Leslie
“We support print because print works. People still love that ephemeral moment of picking up the magazine and flipping through it; that lean-back experience rather than lean-forward. Sometimes it’s nice to get off the screen and have that moment to yourself.” Simon Leslie, INK Co-CEO.
High Times Plots New Path to IPO
The SEC regulation allows a company to raise up to $50 million from the public over the course of a year without a formal prospectus as a way to test the waters before doing an IPO. “It’s a new path to an IPO,” said Levin. “We raised just over $1 million on Day One from 400 people.” He said High Times Holdings priced at $11 a share.
Build Your Brand on YouTube, MPA Webinar: June 25
Learn how to reach new viewers and drive revenue with a smart YouTube Strategy. Join MPA’s upcoming webinar featuring Stephanie Chan, Strategic Partner Manager, Content Partnerships, YouTube. Monday, June 25, 12:30-1:30PM. Free for members – register today.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.