American Society of Magazine Editors

Tuesday, June 19, 2018

Real Simple Launches Free Virtual Cooking School
Real Simple Food Director, Dawn Perry, says, “We're excited about the Real Simple Cooking School because it teaches our readers and viewers the basics of cooking in a practical and approachable way, but experienced cooks can still learn a thing or two—like how to spatchcock a whole chicken."
O, The Oprah Magazine, Hearst Digital to Launch OprahMag.com in Fall
Arianna Davis, who will act as its digital director, overseeing the site’s evolution and editorial vision, will helm the site. She begins her position immediately. Davis joins the site after her most recent position as senior features writer at Refinery29. Previously, she held a variety of editorial positions at O, The Oprah Magazine.
GH's Rachel Rothman on Easy Ways to Improve Your Home Security with Technology
Good Housekeeping Institute Chief Technologist, Rachel Rothman, appeared on Cheddar TV sharing some of the best smart home products.
GH's April Franzino on CNBC on the Money-Best Tested Sunscreens
Good Housekeeping beauty director April Franzino appeared on CNBC’s “On The Money” to share the top tested sunscreens for all skin types. You can watch in the link below!
Unilever's Weed: "Trust Is Everything for a Brand"
Montgomery believes the industry is "measuring the wrong thing…” We should be measuring ads viewed by humans in a brand-safe environment,” he said. GroupM is currently attempting to redefine the standard measurement tactics through a pilot program. This issue is its top priority, even before viewability and brand safety, "because we need to get the measurement down."
Build Your Brand on YouTube, MPA Webinar: June 25
Learn how to reach new viewers and drive revenue with a smart YouTube Strategy. Join MPA’s upcoming webinar featuring Stephanie Chan, Strategic Partner Manager, Content Partnerships, YouTube. Monday, June 25, 12:30-1:30PM. Free for members – register today.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
Ex-Mexico President Fox Joins High Times Magazine Board
Former Mexico President Vicente Fox, who calls himself a soldier in the global campaign to legalize marijuana, is joining the board of directors of venerable cannabis publication High Times to advance his agenda.
Tronc Is Dead, -Long Live Tribune Publishing, Again
"A month ago, the board of ‘Tronc’ (Tribune Online Content) now free of Chairman Mike Ferro signed off on the company returning to its original name and one that is well known, Tribune Publishing. When the company announced its new name back in the summer of 2016, the media industry was dumbstruck and struggled to get its head around the odd foolish sounding name which was pushed for by ex chairman Mike Ferro. Social media as expected ripped into the new name creating memes and saying the company named itself after that sound in Law And Order." -MediaWire Staff.
Reddit’s Jen Wong: "Ads Will Be a Big Business for Us"
“Ads will be a big business for us because all things they want, we have — authentic word of mouth, mind hive for people deep in their categories,” Wong said on the Cannes edition of the Digiday Podcast. “To ignore it from an advertising and insights perspective doesn’t make sense.”