American Society of Magazine Editors

Monday, June 18, 2018

BoSacks Speaks Out: MPA-IMAG, Focusing on the Consumer Rather Than The Advertiser
"It is usually reasonable to start at the beginning when explaining damn near anything. So, I figure I'll start with Linda Thomas Brooks, President and CEO of the MPA who opened the IMAG event. Since her arrival at the MPA, I have seen an era of advanced messaging for the magazine industry. Today was yet another step in the right direction and I suppose a tangent to the campaign: Magazine Media. Better. Believe it." Writes BoSacks.
Magazine Brands Celebrate Pride Month
Billboard published its first issue dedicated to Pride this week, with openly gay teen singer Troye Sivan on the cover. Sivan discusses gay culture, his past relationships and upcoming collaboration with Ariana Grande in the feature story.
How Publishers Are Bridging Their Instagram and Facebook Audiences
Since Facebook changed its algorithm earlier this year to prioritize users’ content over brands’ and publishers’ content, some media companies have found a way to boost their Facebook audience, using, of all things, Facebook-owned Instagram. Some are using Facebook to grow their Instagram audience, and others see an opportunity to use Instagram to fortify their Facebook audience.
Creatives You Need to Know: D.W. Pine
In his modest office at Time headquarters in downtown Manhattan, D.W. Pine is showing off video footage of the making of the magazine's recent "The Drone Age" cover. To create it, Intel sent nearly a thousand drones skyward and into precise formation to render the Time logo and its signature red border. "The cool thing is, it's like, you know, I'd never done this before," Pine says, with an air of genuine wonder.
The Great Interview Magazine Caper
Andy Warhol’s magazine is dead. No wait, it’s back! Inside Peter Brant’s latest magic trick. Jacob Bernstein: "With folks clamoring for payment, it wasn’t that surprising when Interview’s employees were summoned to their SoHo offices in May and told the magazine was folding. Its parent company, Brant Publications, was filing for Chapter 7 bankruptcy, with close to 300 unpaid creditors —"
PMC (Penske) Adds Operations Executive With Studio, TV Background
The company, which owns WWD and Fairchild Fashion Media, along with Variety, Deadline and now a majority of Rolling Stone, among almost a dozen other titles, has brought on Tom Finn as its senior vice president and general manager of operations.
Vogue Alums Launch Online Mag LeScoop
Sylvana Ward Durrett and Luisana Mendoza Roccia — who teamed last year to launch luxury kids e-tailer Maisonette — have hatched a new online magazine.
FIPP: Digital Subscription Revenue Displacing Digital Advertising As a Core Revenue Stream
In an effort to cast light on the success media are enjoying in the digital subscription arena, FIPP has created the first Global Digital Subscription Snapshot. Covering nearly 10 million digital subscriptions by title, the report finds that paid content success requires investment, intelligent application of analytics, an understanding of the local market and leveraging the emotional connection to a brand.
Winners of the 2018 Imagination Awards Announced by MPA – The Association of Magazine Media
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.