American Society of Magazine Editors

Wednesday, June 13, 2018

Yankee: From Humble New England Beginnings to National Syndication
"How a regional magazine looked beyond its borders for growth: For decades, Yankee magazine has been a staple in homes and checkout lines across New England. It’s one piece of Yankee Publishing’s portfolio—which also includes the iconic 226-year-old The Old Farmer’s Almanac and New Hampshire magazine—but Yankee is the company’s flagship and it is becoming a national brand, with more than 60 percent of its audience now coming from outside of New England." writes Caysey Welton for Folio:
WebMD Acquires Jobson Healthcare Information
WebMD spokeswoman Patricia Garrison said the company was attracted to Jobson—whose brands include U.S. Pharmacist and eyecare-focused 20/20 magazine, among others—primarily for its inroads in the pharmaceutical and optical spaces as well as perceived synergies with Medscape, WebMD’s physician-facing offshoot.
IMAG 2018: The Revolution Is Happening Now, in Boston.
Hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing - Day 1 of this year's conference kicks off with programming and presentations by Linda Thomas Brooks, President and CEO, MPA; David Liu, Co-founder, XO Group Inc.; Eric Thorkilsen, CEO, This Old House Ventures, Sheila Colclasure, Global Chief Data Ethics Officer and Public Policy Executive at Acxiom; Simon Leslie, Founder and Joint CEO of Ink Global and many more thought leaders and magazine media industry notables and innovators.
Print Is Not Dead: The Beauty of Independent Magazine Publishing (In the UK)
Rage against the magazine: behind the resurgence of independent mag publishing — The recent print closures of magazines such as Look and NME portray an industry on the brink of implosion. Yet things look very different in the independent publishing arena – a place where new titles are thriving, albeit under a different definition of success.
Associate Member Spotlight: 5 Questions with MediaWorks 360's David Algire
David Algire, a partner of MediaWorks 360, has over 30 years of experience in the publishing media business with extensive management experience, leading some of the most renowned media brands across multiple platforms.
Google Is Using Facebook Fatigue to Woo Publishers
Through mounds of grants, training and in-house expertise, Google’s impact on the publishing business is pervasive.
Subscription Publishers (Still) Have Platform Problems
Max Willens writes "Not only do platforms have a history of changing their minds about how their products work, they are also limited in their ability to help publishers’ subscription efforts. Here is a rundown of what the platforms have done and the gripes that publishers still have with them..."
Digiday Research: Where Publishers Get their Video Revenues
"For the foreseeable future, owned and operated sites will continue to be publishers’ preference for hosting video, as companies like Refinery29 redesign their sites to emphasize video viewership. But as publishers seek scale via platforms, they are increasingly prioritizing YouTube over former video view goldmine Facebook."
Latina Media Faces Financial, Legal Troubles Amid Leadership Turnover
Keith Kelly reports "Latina Media’s woes keep growing. It has apparently lost its last remaining co-president, Asten Morgan, and is facing a lawsuit from its top sales rep over unpaid wages, while its website has been dark for over two months."
Advertising Week Will Be Under One Roof This Year
Check local listings. Advertising Week New York, which used to sprawl over half a dozen or more venues in Manhattan, will be consolidated under one roof at the 13-screen AMC theater.
Time Out Crafts Bespoke Multiplatform Sponsorship Campaign Behind Annual Bar Awards
A multiplatform strategy was implemented across seven markets to help establish B2B leads and reinforce B2C branding.
Q&A with Citizen Designer Author Véronique Vienne
"we don’t say do this or do that. Everybody has a different approach. And some are a lot more theoretical and some are just gut feelings. And so we left the essays in a raw state, because as an engaged community we are not quite together yet. We’re still in the stage of trying to find ourselves, and I’m talking about the French as well as the Americans, which are the two communities I know well. I think it’s going to take time for us to figure out what on earth we’re doing." Véronique Vienne, Citizen Designer.
French Magazine Uses Racy Meghan (Markle) Pics to Fight Kate (Middleton) Payout
Images of the Duchess of Sussex flipping burgers in hotpants and a crop top will be used as evidence in a court appeal over the Duchess of Cambridge's topless photo settlement.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel