American Society of Magazine Editors

Friday, June 8, 2018

AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales
MPA's Magazine Media 360° brand audience reports will be integrated into AAM’s Brand View—a feature within the platform that allows magazines to place brand messaging alongside its audit reports. The partnership is aimed at selling media buyers on magazine brands’ cross-platform audiences—not just their print circulations.
The Atlantic Redesigns its Article Pages for Speed, Readability, and Better Ad Placements
“On average, start render is down 52 percent and load complete is down 42 percent. In our public beta, these changes have already shown concrete results. We have seen a 15 percent improvement in engaged time, and a statistically significant reduction in bounce rate.”
Conde Nast Uses Data Strategically To Up Advertisers' Engagement With Users
Karthic Bala, Conde Nast’s first ever Chief Data Officer: “Traditional publishers are focused on aggregating audiences and monetizing them. We, however, have started to work like a technology company and are building the capabilities, both organically and through acquisitions, to revolutionize the way we provide marketing solutions."
Publishers Determine Best Way To Use Facebook Post-Algorithm Changes
Publishers often feel they are at the mercy of Facebook’s algorithm — which has been blamed for the demise of some digital brands. But publishers on a panel Tuesday at MediaPost’s Publishing Insiders Summit discussed how they effectively use the platform to benefit their business.
Day in the Life: Cosmopolitan Digital Director Jessica Pels
“It’s been a really big [time] for Cosmopolitan.com,” Pels said. “We revealed a new design, published a series of big exclusive features, released custom GIF stickers for Instagram and went ham covering the royal wedding.”
Your Ultimate Guide to Reaching Millennials With Native Advertising
How do millennials interact with content online? And how do you succeed in reaching them with native content that actually interests them? Rita Orschiedt gave her best tips and tricks to the Native Advertising Institute.
Associate Member Spotlight: 5 Questions with MediaWorks 360's David Algire
David Algire, a partner of MediaWorks 360, has over 30 years of experience in the publishing media business with extensive management experience, leading some of the most renowned media brands across multiple platforms.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
Tomorrow! - IMAG 2018 begins, featuring Barnes & Noble, Harvard Business Review, L.L.Bean, XO Group, New York Magazine, Boston Red Sox, The Atlantic and More!
Don’t miss the chance to learn from and network with MPA’s enthusiast brand leaders at the annual IMAG conference. From keynotes to case studies, you’ll take away ideas and innovations to grow your business. See the full agenda, speakers – and register today! Boston, June 13-14.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel