American Society of Magazine Editors

Friday, June 1, 2018

BoSacks Speaks Out: On the Scariest Chart in Mary Meeker's Media Slide Deck
Media industry pundit Bo Sacks of the Precision Media Group writes “...But sadly, media buyers are still on digital-crack, ever looking for the next web trendy ad spend high regardless of massive ad fraud, billions of bots or the need for any proven results. There is an institutional delusion that digital and social media spending should replace verified traditional media no matter the facts of the case. It's infantile, but there you have it - 8 years of fantasy ad buying, and the beat goes on.”
TIME Creates Its Latest Magazine Cover with the Help of 958 Drones
A fleet of intel shooting star drones helped create a magazine cover for TIME as part of its June special issue dedicated to the topic of unmanned aerial vehicles. the intel team worked closely with the magazine to replicate its iconic masthead and red border with nearly 1,000 flying objects, which took shape in the sky above Folsom, California early last month.
New York Media, Rolling Stone Join Expanding Digital Ad Marketplace
The digital portfolios of New York Media, PopSugar and Rolling Stone will join the marketplace, bringing Concert’s reach to almost 90 percent of all Internet users, Vox Media estimates (citing comScore data).Earlier this month, Quartz announced that it joined Concert to target top executives on a vertical called “Concert C-Suite.” Concert was created in 2016 and produces custom creative for each client, including layouts that accommodate mobile video and branded content.
ANA Extends Its Reach (Again) with Plan to Acquire DMA
The deal, already approved by the boards of each organization, would create the largest U.S. trade group focused on marketing and advertising. Voting members of the DMA still need to give their nods of approval, but the acquisition is set to be completed as of July 1. Financial terms of the deal were not disclosed.
MPA Magazine Media Spotlight: Prettiest Beaches in New England
"New England beaches have it all, from rocky shorelines to sandy boardwalks, but we especially love our picks for the 10 prettiest beaches in New England." writes Necee Regis for Yankee.
Many Facebook Users Are Sharing Less Content
Privacy concerns weigh heavy: :there are some who are concerned about their personal data and how it will be used. When asked why they're sharing less content with friends and followers on social media, 47% of Facebook users said it was because they have privacy concerns."
"A Pain in the Ass for Users:" Subscription Publishers Wrestle with Delivering Exclusive Audio
In theory, premium podcasts should be a great tool for publishers that want to retain and grow their subscriber bases. In practice, they’re mostly a headache.
The New Thinking Behind the Mobile App Renaissance
As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback.
Confessions of a Digital Agency Executive: Marketers Are Shifting GDPR Liability to Agencies
“Let’s figure out how we can pass liability onto agencies as soon as possible because they’re the ones who are building these products.” In theory, it is your clients’ responsibility. But as the law was getting into place, all of a sudden all these Fortune 100 companies, were immediately sending you an update to their MSA [master services agreement] that you’ve agreed on for years that is now saying, “If you are designing and building this, you are assuming responsibility for assuming the nuance of this law, and we won’t indemnify you if something is noncompliant.”
April Magazine Media 360° Brand Audience Report Data Is Here: Total Audience up +2.5% Versus April 2017
The April Magazine Media 360° Brand Audience Report shows that Total Audience is up +2.5% versus April 2017 for the 119 magazine brands in the analysis. Both Mobile Web (+9.9%) and Video (+26.5%) are reporting six-month highs. The Print+Digital audience (-1.7%) remains stable, consistent with the five months prior since GfK MRI Fall 2017 was released. Web (Desktop/Laptop) audience (-4.7%) is continuing downward trend as audiences favor other platforms, however, the declines are slowing, and are far less severe than for 2017 year-to-date which showed double-digit percentage drops in the Web audiences.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel