American Society of Magazine Editors

Tuesday, May 29, 2018

Publishers (like New York Media) Stop Facebook Ad Spending over Policy That Treats Publishers As Political Advertisers
Industry association the News Media Alliance argued that the Facebook policy would label and archive paid news articles from publishers the same as political ads and asked for established news organizations to be exempt from the policy.
Publishers Keep an Eye on Paper Costs
A recent report by printer Quad Graphics noted that the cost of uncoated groundwork paper rose $35 per ton on February 1 and rose another $25 per ton March 1. Costs have risen in part because of a reduction in supply, as a number of Canadian mills have either closed or, in search of better margins, switched from producing paper to manufacturing other products, such as packaging, explained Matt Baehr, executive director of the Book Manufacturers’ Institute.
New York Post Staff Reviews—this Week in Magazines: "Read These Stories on Happiness, Parenting and Philip Roth"
In the New York Post: "New York puts on a happy face to tout “the most popular course at Yale”, and The New Yorker’s summer fiction issue focuses on children and parenting, and reminds us that stories about other children and other parents aren’t always riveting..."
Big Ideas for a Magazine Newsstand Industry in Distress
Tony Silber writes "...it’s more than just publisher consolidation that’s pushing the newsstand into obsolescence. The economics of magazine single-copy sales make it increasingly hard for participants in the supply chain—publishers, distributors (who serve as publishers’ sales agents), wholesalers, and retailers. There were more than two dozen wholesalers in the nineties, but consolidation was swift as the newsstand industry suffered from two recessions, the rise of free digital content, and near-universal failure of the various players to adapt."
April Magazine Media 360° Brand Audience Report Data Is Here: Total Audience up +2.5% Versus April 2017
The April Magazine Media 360° Brand Audience Report shows that Total Audience is up +2.5% versus April 2017 for the 119 magazine brands in the analysis. Both Mobile Web (+9.9%) and Video (+26.5%) are reporting six-month highs. The Print+Digital audience (-1.7%) remains stable, consistent with the five months prior since GfK MRI Fall 2017 was released. Web (Desktop/Laptop) audience (-4.7%) is continuing downward trend as audiences favor other platforms, however, the declines are slowing, and are far less severe than for 2017 year-to-date which showed double-digit percentage drops in the Web audiences.
MPA MAgazine Media Spotlight: Wine Choices to Help Kickstart Your Summer
Food and Wine's top editor shares a few of his wine picks for the summer. His selections include an assortment from each major wine variety.
This Tool Transforms Print Pages into "Social and Mobile-Ready Stories"
Issuu Stories, “automatically enables every publisher to be able to turn their content into automated articles that can become stories that are shareable anywhere,” Joe Hyrkin, Issuu’s CEO said, including popular venues like Facebook, Instagram, Twitter, Snapchat and Pinterest.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel