American Society of Magazine Editors

Wednesday, May 23, 2018

Royal Wedding Sparks Record Surge in Digital Traffic
The digital audience for People alone over the weekend was 22.5 million, and Hearst digital across all its titles pulled in another 25 million. The best TV network draw was NBC’s 6.4 million viewers, followed by ABC’s 6.2 million. “It is the hot story of the week, and no one will be left behind,” said Samir Husni, a professor at the University of Mississippi and director of its Magazine Innovation Center.
Family Handyman Expands Social Reach Through Ultimate Shed Campaign
“We had a great response on social media, particularly video, so we will be leaning into our strong visual content,” Trusted Media Brands executive brand director Christina Masterson told Publishers Daily.
Garden & Gun Opens Cocktail Club in Atlanta
Like the magazine, the Garden & Gun Club is a tribute to the South: “A lot of what we are focusing on is deepening and expanding engagement beyond the magazine. Our goal was to create a place where our readers would be comfortable coming and dining or having a drink, but also to be a beacon to new people who have possibly crossed paths with Garden & Gun at one point or else have never heard of us,” said Garden & Gun chief executive officer and cofounder Rebecca Darwin. “It is absolutely a reflection of out brand. On the one hand, it feels very clubby and traditional and on the the other it is very modern.”
R.I.P. Interview. Here's What Killed Andy Warhol's Iconic Magazine
Simon Dumenco "...it's a tough death to take-because for many people in media, the magazine was iconic; it introduced generations of culture consumers to cutting-edge artists, actors, writers and more. (For years I unhesitatingly carted heavy boxes of all the issues I grew up with in the late '80s and early '90s every time I moved.) On the other hand, what took so long for it to die?"
New Group Publisher Named for Modern Luxury’s East End Titles
Lynn Scotti has been named group publisher of Modern Luxury’s Beach, The Hamptons magazine and Manhattan magazine. She replaces Debra Halpert, who spent 13 years as the publisher of Hamptons and the last year as group publisher.
Associate Member Spotlight: Port Hawkesbury Paper
Tom Gallagher, President,Port Hawkesbury Paper takes on four questions: "At Port Hawkesbury Paper, we believe in the power and value of paper and print." He added, "Our goal is to provide a steady supply of North American made paper to our customers to help manage any fluctuations and uncertainty in paper supply."
GDPR Will Make Malvertisers More Profitable
Publishers have already seen emails from several ad networks requiring them to agree to their new data policies. Many of the ad networks are still not sure how they will become compliant by tokenizing the data of each EU user that doesn’t opt into sharing their data.
Shutterbug Shuts the Door on Print After 45 Years
The photography enthusiast magazine is going digital only in response to dwindling ad revenues and higher print costs.
Time's Up for Men Who Still Don't Get It: Subtle Gender Bias Continues
"As I celebrate the 20-year anniversary of my own agency, I find myself looking back and remembering why I began my company and how things have or haven't changed since those earlier days." writes Ann Mendelsohn Byne.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel