American Society of Magazine Editors

Monday, May 21, 2018

Publishers Look to Extend Popular Franchises to Video
When it comes to digital video, Condé Nast Entertainment has taken an approach known to Ostroff from her CW and Lifetime days. For Bon Appétit, for example, it’s come up with a mix of programs that have mass appeal, like “Kids Try,” where kids taste foods from over the decades, and ones for the committed Bon Appétit fan, like “Gourmet Makes,” where junk food gets a high-end makeover.
'Outside' Promotes Summer Sporting, Music Events
Over the past year, Outside has been refining its digital game — and seen tangible results. Some of those efforts include a new gear newsletter called Dawn Patrol, targeting women and the outdoors, as well as moves to connect with its audience across social-media platforms.
‘The Nation’ Launches ‘Black on Campus’ in Partnership With the Anna Julia Cooper Center of Wake Forest University
Black on Campus is a national program for 10 storytellers—chosen from a pool of more than 100 applicants—in two- or four-year colleges, universities, or graduate schools. It allows participants to develop professional skills as they document the experiences of black college students and report on issues of national consequence to a student audience.
Seventeen and Cosmo Bring Netflix's '13 Reasons' to Life
Hearst is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.
Marie Claire's Anne Fulenwider on men and #MeToo: Don't 'be afraid of the uncomfortable conversations'
Fulenwider and her staff teamed up with Esquire magazine for a collaborative conversation around sexual harassment and assault. In a package called "Sex, Lies and Human Resources," the two publications discussed ways in which both men and women can address these common workplace issues.
People Can't Stop Talking About This 'Brilliant' National Geographic Cover
For its June 2018 cover and part of its "Planet or Plastic?" initiative, the magazine published a cover that's been widely shared on the internet and described as "dire" and "brilliant." Created by Mexican artist Jorge Gamboa, the photo-illustration features a plastic bag partially submerged in the ocean, suggesting that the world's plastic pollution problem is "just the tip of the iceberg."
Glassdoor News: Is it Fair Play in the Job Market?
Simon Leslie, CEO, Ink: While we strive to recruit the most capable and hungry staff that want to live and breathe the dream, our business is subjected to inaccurate and insulting posts on Glassdoor – an unregulated forum for the anonymous to blame others for a perceived lack of success. Or for a companies to undermine their competitors.
Associate Member Spotlight: Port Hawkesbury Paper
Tom Gallagher, President,Port Hawkesbury Paper takes on four questions: "At Port Hawkesbury Paper, we believe in the power and value of paper and print." He added, "Our goal is to provide a steady supply of North American made paper to our customers to help manage any fluctuations and uncertainty in paper supply."

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel