American Society of Magazine Editors

Tuesday, May 15, 2018

Trusted Media Brands Shows Record Digital Numbers for Readers Digest, Family Handyman Websites
Trusted Media Brands, home to Taste of Home, Reader's Digest, and The Family Handyman, among other brands, has regularly seen its digital numbers on the rise. A March report shows record performance for, and the Additionally, the March numbers place Trusted Media Brands among the top 30 out of 1,800 digital lifestyle networks, with 56.4 million unique viewers in that month. This signals an increase of 18.7% from the same period last year.
National Geographic and WSJ Team up for Biz Travel Magazine
National Geographic and The Wall Street Journal have partnered to launch Far & Away, a print magazine for business travelers that will also include digital and social content.
Hearst's Troy Young Reflects on Five Years of Digital Transformation
His portfolio includes managing the content, technology, operations, product and business development strategies for 25 digital brands in the U.S., including Cosmopolitan, Delish, Elle, Esquire, Good Housekeeping, Harper’s Bazaar, Men’s Health and Women’s Health, as well as Sweet, a collaboration with Snapchat on its Discover platform. Young also oversees Hearst Magazines’ international digital business.
Hearst Magazines Digital Media Is Launching a 20-Person Data Studio
With publishers trying to prove they can deliver business results for advertisers, Hearst Magazines Digital Media is dangling a new service in front of brands and agencies. On May 15, Hearst is expected to announce the launch of the 20-person Hearst Data Studio, a newly created internal team that gives advertisers additional insights into how Hearst’s audience responds to ads.
Us Weekly Vital Signs Strong After a Year at American Media
American Media paid $100 million for the title in April of 2017, and its status most definitely changed from being Rolling Stone’s junior sibling at Wenner to the company flagship—with enormous expectations—at AMI.
Marie Claire's Anne Fulenwider on the Workplace Style Tip She Got from Barack Obama
Anne Fulenwider has served as the editor-in-chief of Marie Claire magazine since 2012. As a journalist who climbed the ranks with very little fashion experience, she says she's learned a key lesson about style since stepping into her role. "I learned fashion as I got here," she tells CNBC Make It, "and one of the things I've learned is that there's really no perfect thing for everyone to wear. Just wear what is going to make you feel comfortable, powerful and confident."
Ikea Created the "Sleepiest Print Ad Ever," Complete with Scented Ink and White Noise
Memac Ogilvy invents the next best thing to the brand's beds: The ad is printed with lavender ink, because the scent is “known to relax muscles, slow down your heartbeat and improve sleep quality,” according to the ad copy. But most dramatically, you can remove the ad, fold out some tabs, plug the whole thing into a USB to charge, and then use it next to your bed as a white noise speaker.
Associate Member Spotlight: AdvantageCS
Dan Heffernan Vice President & Chief Product Manager at AdvantageCS takes on five questions; among his answers—"...innovative strategies which keep readers engaged have succeeded in increasing retention. Disparate system proliferation has made integration, marketing, and customer service challenging. Consolidating systems will reduce costs and improve the reader's experience. Reader revenue will continue to be a key indicator of health, so we expect to see more publishers trying out membership models and smart paywalls."
Elaine Welteroth, Who Shook Up Teen Vogue, Says a Diverse Newsroom Is Vital
There is an opening right now for young people to speak up, Ms. Welteroth said, especially those who are marginalized — whether they be women, people of color or part of the lesbian, gay or transgender community. Giving these people a voice has been her focus since leaving Teen Vogue this year.
Nearly Two Years in the Making, The Forward’s Transformation Continues On
We sit down with CEO and publisher Rachel Fishman Feddersen to hear how the 120-year-old Jewish culture publication is embracing the digital age.
Q1 2018 Magazine Media 360° Social Media Report
MPA – The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 1st Quarter 2018 which includes a metric designed to measure audience engagement. To review this quarter's Social Media Report, click here [] and to review the Social Media Report including a summary of results for the Social Media Engagement Factor analysis. You can click here [] for an alphabetical list of Likes/Followers with percent change versus prior quarter for magazine media brand by social network.
Magazine Media Spotlight: HBO, Jeffrey Wright Join The Atlantic's "Question Your Answers" Campaign
"We had been looking for a way to enter the cultural conversation and promote civil discourse, and we had thought back to The Atlantic's campaign," says HBO Executive Vice President of Consumer Marketing Chris Spadacinni. "The first thing we noticed was the incredible performance of Michael K. Williams. We were also struck by how relevant the message was to HBO's core brand identity."
Tom Wolfe, Pyrotechnic Nonfiction Writer and Novelist, Dies at 87
Tom Wolfe, an innovative journalist and novelist whose technicolor, wildly punctuated prose brought to life the worlds of California surfers, car customizers, astronauts and Manhattans moneyed status-seekers in works like “The Kandy-Kolored Tangerine-Flake Streamline Baby,” “The Right Stuff” and “Bonfire of the Vanities,” died on Monday in a Manhattan hospital. He was 87.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel