American Society of Magazine Editors

Friday, May 11, 2018

Net Neutrality Rules to End on June 11
Wendy Davis reports "Some Internet service providers have said they have no intention of blocking or throttling broadband traffic, but history suggests otherwise. Earlier in this decade, Verizon was fined by the FCC for taking steps to prevent people from using tethering apps. Several years ago, AT&T said it was going to disable Apple's video chat app FaceTime on the 3G network unless people purchased a then-new "shared data" plan. And 10 years ago, Comcast was caught throttling BitTorrent traffic."
Former USPS Board Chairman Provides Suggestions to Save the Postal Service
“There is no precedent for an organization in any industry that succeeded through exorbitant prices increases in the face of weakening demand,” said Linda Thomas Brooks, president of the Association of Magazine Media, citing declining mail volume.—The association, which represents a large number of magazines, said the rumored increase could kill some publications. The sports media conglomerate ESPN has said it would abandon mailing its sports magazine, ESPN The Magazine, if sharply higher rates are enacted.
The Duopoly Still Dominates, but It’s Facing Its Limits
“We may be seeing early signs of a turn in the tide, but there’s a significant way to go to address the imbalance in the advertising market,” said Jason Kint, CEO of digital publisher trade organization Digital Content Next and a reliable critic of the duopoly. “The slide in trust of Google and Facebook is driving brand advertiser and regulator scrutiny, which will likely only accelerate in coming months for good reason.”
BPA Worldwide Launches Online Print Advertising Marketplace
The auditing platform wants to help its members automate the print ad sales process: “Buy Now” links through which media buyers can place orders will appear on BPA’s website next to publishers listed in its Reports Library as well as its Brand Compare and Audited Site Traffic tools.
Q1 2018 Magazine Media 360° Social Media Report
MPA – The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 1st Quarter 2018 which includes a metric designed to measure audience engagement. To review this quarter's Social Media Report, click here [http://www.magazine.org/sites/default/files/%23%23SMR%20Q1-18%20Main%20Report-fr.pdf#overlay-context=frontpage] and to review the Social Media Report including a summary of results for the Social Media Engagement Factor analysis. You can click here [http://www.magazine.org/sites/default/files/%23%23SMR%20Q1-18%20LikesFollowers%20%2B%20%25%20Change.pdf#overlay-context=frontpage] for an alphabetical list of Likes/Followers with percent change versus prior quarter for magazine media brand by social network.
Magazine Media Spotlight: Working Mother Names 50 Most Powerful Moms Including Kylie Jenner, Beyoncé, Jennifer Lopez, Serena Williams, and More...
Working Mother revealed its annual list of the 50 Most Powerful Moms today and this year's list of moms (who have at least one child 18 or under living at home) spans multiple industries from entertainment and media to politics and business. The list is filled with "women in power who raised their voices, gathered their communities, leveraged their status, and demanded respect, safety, and equity for women in the workplace."
Can National Review Do More than Preach to the Choir?
On the new site, only NRPlus members can comment on articles, where the “like” thumbs up is replaced with a “respect” handshake. “Too many people are so focused on clickbait or the Trump bump,” Bewkes says. “We’d rather just create a safe, quality, premium place to digest content but also interact and meet people.”
Newsonomics: The Audience Engagement Industry Struggles with Measuring Success
“Audience Engagement" Is the Buzword PF contemporary newsrooms. It’s not always clear what audience engagement is, or how it benefits newsrooms, but a growing number of people are selling it. And many news organizations are buying.
Dealing with the Media Trust Meltdown
eMarketer’s co-founder, Geoff Ramsey, on what needs to be done: "From issues of brand safety associated with the murkiness of programmatic, audience-based buying, to growing cries of “fake news,” to undisclosed sharing of consumer data by unknown middlemen, to a slew of personal data breaches across the web, consumers have lost trust with marketers, media publishers and social platforms."
Christian Science Monitor' Hits 10,000 Paid Digital Subscribers, Launches Paywall
The "Monitor Daily" newsletter contains five simplified, easy-to-consume stories. To reach subscribers, it ramped up its email-marketing efforts.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel