American Society of Magazine Editors

Wedsnesday, May 9, 2018

Q1 2018 Magazine Media 360° Social Media Report
MPA – The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 1st Quarter 2018 which includes a metric designed to measure audience engagement. To review this quarter's Social Media Report, click here [] and to review the Social Media Report including a summary of results for the Social Media Engagement Factor analysis. You can click here [] for an alphabetical list of Likes/Followers with percent change versus prior quarter for magazine media brand by social network.
Men’s Health, Coastal Living Top List of Best Performing Print Issues to Start 2018
Mark Wahlberg, Sloane Stephens, Nick Foles, and Betty White were among the cover stars of the top performing issues in January, per GfK MRI.
Hearst's Troy Young Speaks Out on 3 Current Trends in the Advertising Market
Advertising in the magazine industry is challenging right now. Selling media requires brands to differentiate themselves, forcing them to be sharper and more unique in what and how they package content, and how they work with advertisers. It’s a complex world of supply chains and distribution, and one media exec thinks that industrial marketing mightn’t be around for long.
More on Conde Nast Taps Scott Saperstein As VP, Video Sales
Formerly vice president of new business development and client strategy at Viacom, Saperstein will oversee enterprise digital video sales for the company’s portfolio of iconic brands, including Vogue, Vanity Fair and Glamour, beginning immediately.
Quartz' "About-Face" on Programmatic Ads Has Big Implications for Digital Publishing
"We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully."
Could Gen-Z Represent an Emerging Market for Print Media? 40% of all Consumers by 2020?
MNI Targeted Media, a division of Meredith Corp., revealed the preliminary findings of an online survey of 2,500 students aimed at examining the interests, spending preferences, and consumption habits of Gen-Z—that is, those born between 1995 and 2012—which the survey suggests will represent a massive chunk of spending power in the U.S. by 2020. (See yesterday's Magazine Media Spotlight for the survey)
Taryn Mohrman of Woman’s Day Shows off 17 Mother's Day Gifts for Every Taste and Budget
Woman’s Day Lifestyle Director Taryn Mohrman appears on Megyn Kelly TODAY with last-minute Mother’s Day gift ideas for any budget.
Building Audience Engagement: Boston Red Sox CMO to Speak at IMAG 2018 in Boston (June 13-14)
Adam Grossman, Chief Marketing Officer, Boston Red Sox & Fenway Sports Management, reveals how the iconic Boston Red Sox franchise builds brand value, increases audience engagement and keeps up with major changes in consumer behavior and consumption. See full conference agenda and speaker roster - and register today.
These Playful Print Ads Illustrate Why It’s Worth Traveling in the Middle of the Week: BBDO Bangkok Brings Back "Weekdays" Campaign for AirAsia.
Situated mid-calendar, right around Wednesday, they serve as visual metaphors, cleverly illustrating that weekday travel can help you feel pleasantly centered.
More Online Privacy Woes: Dow Jones Sued for Selling Subscriber Information
“Robert Jeremy Horton’s complaint alleges that the publishing company flouted the state’s Video Rental Privacy Act by selling Michigan subscriber information like names, home addresses and demographic details to data-mining companies and other third parties, allowing the buyers to target specific groups with advertising and marketing efforts..." reports Shayna Posses of

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel