American Society of Magazine Editors

Monday, May 7, 2018

Highlights from Linda Thomas Brooks and James Hewes’ Presentations at the ACT 8 Experience
"—Trustworthy information is of paramount importance today to marketers and to consumers. Linda presented, from research done by the Edelman Trust Study, that customers are beginning to differentiate between platforms and media brands, showing consumer trust in platforms going down and their trust in journalism going up. Consumers are really thinking about where they’re getting the information that they’re using in their lives." Writes Professor Samir Husni.
Ditch the Headphones: “Pod Papers” Turns Podcasts into a Magazine
Pod Papers is a new limited-edition magazine that turns your favorite podcasts into reading material. Now fans of shows like 99% Invisible and Dear Sugars can skip the headphones and instead see the stories brought to life on the page—and the pages are beautiful. Other podcasts to grace the pages of Pod Papers include Grammar Girl, Design Matters, The Barnes & Noble Podcast, Foundr and more.
The Rise of Social Media Influencers
Jay Fielden, editor in chief of Esquire magazine, calls influencers paid promoters, and says they lack the credibility, depth and values of mainstream journalists.
Associate Member Spotlight: CMG - Comag Marketing Group
"We work closely with our publisher clients, leveraging their editorial expertise and brands to develop unique promotions and retailer exclusives to help ensure the retailer remains engaged and excited with the magazine category. Retailers are looking for help to drive sales in their stores and unlike any other product sold at retail, magazines are constantly changing, creating excitement and have the ability to drive sales of many other products in stores." -says Todd Lundgren, vice president of client marketing services.
10 Surprising Facts About Highlights Magazine
"The inside-look-at-a-venerable-publication is a burgeoning documentary subgenre thanks to hits like The September Issue (2009) and Page One: Inside the New York Times (2011). Even still, there’s a certain cognitive dissonance in hearing that there’s a new film documenting the long-running kids' magazine Highlights for Children. After all, how much drama could there be in a colorful, inoffensive mag best known for its hidden picture puzzles, lesson-based comics like Goofus and Gallant and The Timbertoes, and its permanent residency in dentists' offices across America? A great deal, it turns out." Reports Dante A. Ciampaglia.
Vice Uses NewFront to Rebrand
It was Nancy Dubuc's show, not Shane Smith's.-Friday’s NewFront gave the faces on the executive team, which included senior vice president of content strategy Marsha Cooke, a chance to speak to the crowd of advertisers. While they were careful to frame the new Vice as an outgrowth of the old, it was clear that there was a new direction.
MPA Magazine Media Spotlight: Juul Is Saving Smokers from Cancer. It’s Also Getting Kids Hooked on Nicotine
In the May 14, 2018, issue of The New Yorker, in “The Vapors” (p. 36), Jia Tolentino reports from the San Francisco headquarters of Juul, the e-cigarette company that’s saving smokers from lung cancer—and getting kids hooked on nicotine. “To Juul (the brand has become a verb) is to inhale nicotine free from the seductively disgusting accoutrements of a cigarette: the tar, the carbon monoxide, the garbage mouth, the smell. It’s an uncanny simulacrum of smoking,” Tolentino writes. But Juul is caught in a very particular dilemma: the more appealing the product is for smokers, the more appealing it’s likely to be for everyone else, including teen-agers...
Warren Buffett: America's 1,300 Newspapers Have Failed to Become Economically Viable
Warren Buffett answers a question about Berkshire Hathaway's newspaper investments, noting that most newspapers haven't come up with a digital strategy that makes enough money.
Building Audience Engagement: Boston Red Sox CMO to Speak at IMAG 2018 in Boston (June 13-14)
Adam Grossman, Chief Marketing Officer, Boston Red Sox & Fenway Sports Management, reveals how the iconic Boston Red Sox franchise builds brand value, increases audience engagement and keeps up with major changes in consumer behavior and consumption. See full conference agenda and speaker roster - and register today.
Facebook Weighs Ad-Free Subscription Option
Facebook Inc. has been conducting market research in recent weeks to determine whether an ad-free version paid by subscriptions would spur more people to join the social network, according to people familiar with the matter.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel