American Society of Magazine Editors

Thursday, May 3, 2018

NewFronts Publishers (Hearst Among them) Seize on Brand Safety As a Selling Point
"Brand safety also is central to Hearst Magazines Digital Media’s pitch, said Todd Haskell, svp and chief revenue officer for Hearst Magazines Digital Media. As an example, he cited a campaign that Saks Fifth Avenue is running across Hearst titles to reach the women’s publisher’s audience in a “100 percent safe environment.”" Writes Lucea Moses.
Twitter Unveils 30 Collaborations for 2018 Including NBCU, Will Packer, Vice & More – More from the Newfronts
The news comes after Disney and Twitter announced a new advertising and content deal today. It joins new pacts with the likes of NBCUniversal and Viacom (for video clips and content); adding to a Live Nation Concert Series partnership; Hearst Magazines and news sites including Vice and BuzzFeed; and gamer-focused Gamespot, Call of Duty World League and IGN.
Condé Nast Makes Big Play for New Generation
"How do you go about creating content for a generation that uses an average of five screens?" Condé Nast Entertainment's Dawn Ostroff asked.
Inside the Surprisingly Enduring Brand of Reader's Digest
A Podcast Q&A with Trusted Media Brands CEO Bonnie Kintzer. Ad Age's Brian Braiker writes: "Kintzer joins the Ad Lib podcast to explain how Reader's Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says."
Get a First look at Chip and Joanna Gaines’ New Magazine, Magnolia
“Fixer Upper” stars Chip and Joanna Gaines are almost out with the spring-summer issue of Magnolia, their quarterly lifestyle publication, and TODAY has an exclusive first look. The issue hits newsstands May 15.
"The One Food Magazine You Should Buy in May"—According to Zach Patton and Clay Dunn of
"That's largely due to Jordana Rothman's excellent feature showcasing the magazine's "Restaurants of the Year." The feature will make you want to hop on a plane ASAP — actually, multiple planes — hightailing it to any of these 10 restaurants."
It's Surprising Facebook Is So Late to the Online Dating Game, Say ELLE's Emma Rosenblum and Others
Emma Rosenblum, Elle Magazine, and Anthony DiClemente, Evercore ISI, discuss Facebook's new dating feature and whether the company can be trusted with users' data.
Building Audience Engagement: Boston Red Sox CMO to Speak at IMAG 2018 in Boston (June 13-14)
Adam Grossman, Chief Marketing Officer, Boston Red Sox & Fenway Sports Management, reveals how the iconic Boston Red Sox franchise builds brand value, increases audience engagement and keeps up with major changes in consumer behavior and consumption. See full conference agenda and speaker roster - and register today.
Magazine Industry Group Issues Fact Check on USPS Finances
The magazine industry supports and needs a healthy Postal Service. Yet, the Postal Regulatory Commission is proposing rate increases for the Market Dominant segment of the mail stream as high as 40 percent. Such a move will have the chilling effect of driving away business and creating an existential threat to the Postal Service.
March 2018 Magazine Media 360° Data Is Here!
The March Magazine Media 360° Brand Audience Report shows that Total Audience held steady at +1.4% versus March a year ago for the 119 magazine brands in the analysis. To review the March 2018 Brand Audience Report, please [click here]. The Print+Digital audience (-1.7%) remains stable since GfK MRI Fall 2017 was released. We continue to see audiences migrate from the Web (Desktop/Laptop) platform (-8.9%) to Mobile Web. To review the March 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here]
New Weed Mags Target Fashion Tokers—How Classy Is Your Cannabis?
Digital and print publications are bringing awareness and recognition to the "neo-smoker"-people who wouldn't necessarily call themselves stoners, but view cannabis as a regular aspect of their multi-faceted lives. The goal for these editors and publishers, who are editorializing marijuana within their glossy pages, is to continue to destigmatize consumption.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel