American Society of Magazine Editors

Wednesday, May 2, 2018

Magazine Industry Group Issues Fact Check on USPS Finances
The magazine industry supports and needs a healthy Postal Service. Yet, the Postal Regulatory Commission is proposing rate increases for the Market Dominant segment of the mail stream as high as 40 percent. Such a move will have the chilling effect of driving away business and creating an existential threat to the Postal Service.
Condé Nast Expands OTT Offerings With Wired, Bon Appétit and GQ Channels
Condé Nast boasted 12 billion digital video views last year. The company announced 35 returning series and 60 new pilots under development for this year. “We’re reinventing formats for a new generation,” said Dawn Ostroff, president of Condé Nast Entertainment.
Hearst's House Beautiful Builds House-Sized Brand Extension
House Beautiful's latest brand extension is their first-ever custom-built show house, the culmination of the magazine's year-long wellness initiative.
Lin-Manuel Miranda Will Headline Town & Country’s Philanthropy Summit
The event, which will take place on May 9 at the Hearst Tower, will be headlined by “Hamilton” composer, lyricist, playwright and performer Lin-Manuel Miranda, entrepreneurial model Karlie Kloss and a surprise list of young newsmakers. Panelists and moderators include Gayle King, Bradley Cooper, Sean Parker, Wes Moore, Tamron Hall and Chris Hughes.
The Atlantic's Hayley Romer: Advertisers must choose between publishers and platforms
“There’s a lot of value that publishers provide that platforms can’t provide,” said Romer on the podcast. “[Advertisers] have efficiency challenges and targeting needs that platforms provide, but publishers are not necessarily in the same space. We’re a different business. Brand safety is a thing. You need to be in an environment that’s credible and understand the environment you’re in.
Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers
Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo.
How Vogue is shifting its global Instagram strategy
The new international @vogue account launched March 20 with eight featured creators covering a mix of fashion, beauty, photography, illustration and art. Each creator’s story is told over a week in six daily posts, which are a mix of images and video.
Vanessa Kingori on the new era of British Vogue
Vanessa Kingori “never thought” she could be the publisher of Vogue, “although I’m embarrassed to say that now.” A black immigrant born in Kenya, “I’d never seen someone who looked like me running the commercial side.” Not only that, in the magazine’s 102-year history no previous publisher has been female.
Twitter Weighs Letting Publishers Sell Ads Before Their Videos
Giving publishers additional control over the sale of some ad space could lead to more revenue for publishers, who will now have the ability to pitch marketers on broader ad-sales deals that package commercials before videos on Twitter with advertising on other platforms.
Mark Zuckerberg says Facebook won’t be paying publishers an annual fee for their stuff
Quick memo to media executives who would like Facebook to replicate the cable model and pay them a yearly fee in exchange for their content: It’s not going to happen, says Mark Zuckerberg.
Facebook Has Begun To Rank News Organizations By Trust, Zuckerberg Says
Zuckerberg said the company has gathered data on how consumers perceive news brands by asking them to identify whether they have heard of various publications and if they trust them.
Bloomberg’s TicToc is now on podcast
'Bomb' Magazine Sustains Future Fund With Artists' Help

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel