American Society of Magazine Editors

Tuesday, May 1, 2018

At Meredith Corporation, Data Is Powerless Without the "So What?"—A Q&A with Alysia Borsa
Alysia Borsa, the company’s Chief Marketing & Data Officer says “The common goal for all of my team is really to understand our consumers. When we understand our consumers we drive advertising, we drive product, we drive editorial, we drive consumer revenue. So we have this common goal.”—One element of that goal is capturing and understanding user data not just based on the life stage of a consumer and their interests but on capturing the “billions” of intent signals that Meredith sees.
Digital Content Next and Three other Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO
Top executives from Digital Content Next, European Publishers Council, News Media Alliance and News Media Association, representing publishers like Hearst, Conde Nast and National Geographic, expressed the concerns they share about the regulations placed on publishers who wish to continue using Google’s advertising services in the European Union. Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules.
Maine Magazine Publisher Cancels Festival After Assault Allegation
The news comes days after a former employee accused company co-founder Kevin Thomas of assault and intimidation. Greg Dool reports "The announcement comes days after Jessie Lacey —who spent four years with the company as art director for Maine Home + Design from 2006 to 2010—detailed in a Medium post a 2010 encounter with publisher Kevin Thomas, in which her then-boss allegedly touched her thigh, pushed her against a wall and “forcefully kissed her” without permission."
Harper’s Bazaar Announces Two New Hires
Amy Synnott has been named executive editor and Jessica Matlin will be beauty director within the luxury editorial beauty division with a focus on Harper's Bazaar.
A Playbill for Movies Is Coming to a Theater Near You
The magazine will be enhanced with AR and include bonus studio material: “We’re a new vehicle to deliver the best bonus content to the people who want it,” Felts said, adding, “It’s a new touch point for (studios) to communicate with their most loyal fans.”
March 2018 Magazine Media 360° Data Is Here!
The March Magazine Media 360° Brand Audience Report shows that Total Audience held steady at +1.4% versus March a year ago for the 119 magazine brands in the analysis. To review the March 2018 Brand Audience Report, please [click here]. The Print+Digital audience (-1.7%) remains stable since GfK MRI Fall 2017 was released. We continue to see audiences migrate from the Web (Desktop/Laptop) platform (-8.9%) to Mobile Web. To review the March 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here]
Art Paul, Playboy Magazine Art Director Who Created Bunny Logo, Dies at 93
Mr. Paul, the founding art director of Playboy magazine who created the familiar bunny logo that became the symbol of Hugh Hefner’s publishing and entertainment empire and who exerted a lasting influence on magazine design, died April 28 at a hospital in Chicago.
Former Flying Editor in Chief Richard Collins Dies
The one-of-a-kind writer and pilot left an indelible mark on the world of aviation publishing.
Politico Magazine Declares that "The Trump Show Is Over" (But This Isn't About Mueller or Russia)
"The cover of the just-released May/June issue of Politico Magazine—the physical magazine, as opposed to the website—declares in all-caps that "THE TRUMP SHOW IS OVER." A gif version of the cover produced for social media (above) animates the conceit, as a hand holding a remote control switches off a grainy TV image of the president."
Novelist and T Editor Hanya Yanagihara on the "Slap-You-in-the-Face" Power of Magazines
"A peripatetic childhood, a love of old fashioned magazines and a self-described "zany" sensibility have converged in Hanya Yanagihara to make her a uniquely unique candidate to edit the New York Times' T Magazine. For almost exactly a year now, she has been molding the lifestyle and culture magazine in her image—"urgent" and "joyful" are her watchwords. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and, yes, the ads—so many ads—are still going strong." writes Brian Braiker.
NewFront Buyers Expected to Up Ad Spend On Digital, Mobile Video
Over the next 12 months, more than 50% of buyers plan to increase digital and mobile video spending. The good news for competing channels is that the additional spend should come primarily from expanding budgets, according to trade organization IAB.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel