American Society of Magazine Editors

Monday, April 30, 2018

Trusted Media Brands Forms Marketing Insights Lab to Track Consumer Behavior
The lab under Trusted Media Brands, which owns titles such as Taste of Home and Reader’s Digest, will focus on producing consumer and B2B insights to brand marketers, according to Bonnie Kintzer, company president and CEO.Over the past several years, we have invested and grown [our consumer] database to include proprietary research on the trends reshaping the marketing landscape, especially with shifts impacting digital marketers,” Kintzer stated.
“Putting The Consumer First” with Bonnie Kintzer, President & CEO, Trusted Media Brands: Highlights from the ACT 8 Experience
Samir Husni reports: Trusted Media Brands is strong and growing. According to the latest data from comScore, the Trusted Media Brands Digital Network now reaches 63 million consumers a month and is among the top 30 out of 2,000 digital lifestyle networks. The brand teams create around 2,000 pieces of high quality written and video content a month. In fact, Bonnie pointed out in her presentation, based on the most recent data from the MPA: The Association of Magazine Media, Taste of Home and Family Handyman brands are now the top two magazine media brands on Pinterest, outperforming such well-known brands as Allrecipes, House Beautiful, Cooking Light and Bon Appetit. Adapting and adopting, indeed.
Glamour’s Editor in Chief Unveils New Hires
The three new hires reflect Samantha Barry's background in news media and journalism. Taps Joanna Saltz As Editorial Director
“House Beautiful has always been such a forward-thinking brand in the home space. I’m so excited to continue in that spirit, while injecting a new level of fun and surprise — just like we did with Delish,” Saltz told Publishers Daily. “We’re going to focus on entertainment and real utility in home design and connect with the way people actually live in their spaces.”
British Vogue Names Sarah Harris Deputy Editor
Her new role is effective immediately and she will report to editor-in-chief Edward Enninful.
March 2018 Magazine Media 360° Data Is Here!
The March Magazine Media 360° Brand Audience Report shows that Total Audience held steady at +1.4% versus March a year ago for the 119 magazine brands in the analysis. To review the March 2018 Brand Audience Report, please [click here]. The Print+Digital audience (-1.7%) remains stable since GfK MRI Fall 2017 was released. We continue to see audiences migrate from the Web (Desktop/Laptop) platform (-8.9%) to Mobile Web. To review the March 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here]
Hammond: 4 Ways Publishers Can Fight Back Against the Duopoly
Writing from the UK, PubGalaxy's Matt Hammond: "At the same time the duopoly of Google and Facebook seem to have it made, with the companies accounting for over half of UK digital ad revenues. But not everything is rosy in the duopoly’s garden. The recent Cambridge Analytica scandal significantly damaged user trust in Facebook and prompted advertisers such as Mozilla to pull ad spend from the platform in the same way that brands boycotted Google’s YouTube following last year’s brand safety breaches."
Show Off Your Favorite Magazine Spreads on Your Walls with this MAWAH
The Magazine Wall Hanger / MAWAH hangs a spread on the wall and makes it easy to revive everything from beautiful images to interesting texts in newspapers, books and magazines. With this new design, you can quickly replace the motives depending on mood, taste or environment.
Youtube Will Begin Selling Ads in Live TV Service
Like traditional pay-TV operators, YouTube has two minutes of local ad inventory per hour on each network that it can sell. So far YouTube has let the networks themselves sell that two minutes.
Teen Vogue's Phillip Picardi: Giving "Them" a Seat at the Table
You may already be familiar with him if you’re an in-the-know millennial, or an average Gen Zer, maybe you are even one of his 42,300 Instagram followers or if you’re familiar with the products of his work — Teen Vogue, Allure, Refinery29 or them.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel