American Society of Magazine Editors

Tuesday, April 10, 2018

Mark Zuckerberg’s Testimony: What to Watch
"Facebook’s chief executive, Mark Zuckerberg, will make his much-anticipated appearance before members of Congress starting Tuesday afternoon. In two days of hearings, he will face tough questions on how and why the company failed to protect the delicate data of many millions of its users." -Cecilia Kang, for The New York Times.
Q&A with Hearst’s Global President of Digital Troy Young on the Evolution of Lifestyle Brands Online
Global president of Hearst Digital Media, Troy Young, opened the Digital Innovators Summit (DIS) in Berlin recently, in a presentation that looked at the future of lifestyle brands and the Amazonification of media. FIPP's Janie Gavin caught up with Troy at the show to get some key insights from inside the global media brand.
Outside Introduces Two Specials Podcasts, Reflects Diversity in May Issue
“Outside wants to lead the industry beyond its comfort zone, recognizing and bringing in new people and voices into the active lifestyle space. Making that happen naturally requires a company-wide effort, using all our platforms to reach every segment of our audience and tell more inclusive stories about the world of adventure,” Chris Keyes, editor of Outside, told Publishers Daily.
Publishers (Like GQ) Are Treating Instagram Stories Like Episodic TV
Audience retention factored into GQ’s foray into episodic content on Instagram Stories. Stories that span 20 clips typically “see a massive drop-off” in viewership, said Jon Wilde, digital director at GQ. As a result, when the magazine prepped a style advice series called “Flex 101,” GQ decided to split it up, posting a handful of clips four times over the course of a month.
GQ Partners with Retailers for Fashion and Food Festival
Condé Nast men's magazine GQ is teaming up with Carnaby Street retailers for the launch of a festival celebrating fashion, food and drink.
Janice Min Inks Deal to Be a Consultant with NBC Universal
The studio’s cable boss Bonnie Hammer had already appointed Min to the advisory board of its Erase the Hate campaign. Since stepping aside as co-president/chief creative officer of Hollywood Reporter-Billboard Media Group last year, Min was buzzed about for a number of top media jobs, including Vanity Fair editor.
Four Church and State Scenarios Publishers Must Consider in the Digital Age
Industry mystery blogger D. Eadward Tree writes "Some pundits have claimed that publishing's so-called "separation of Church and State" is a relic of the Golden Age of Print. But given recent trends in marketing and digital publishing, plus the need to consider WWGD (What Would Google Do?), not letting our commercial interests taint our editorial coverage may be more important than ever."
-In Michigan, a Magazine by Kids for Kids Seeks Student Mentors
When Maggie Razdar’s two boys were six and seven years old, she began to worry that their obsession with video games was detrimental to their developing communication skills... That’s how “Kids Standard,” a monthly magazine written by kids, for kids, was born. Today, Razdar runs the magazine from her home in Clarkston, having started up the publication in Oakland County three years ago. Around 4,000 copies are distributed each month with articles written by 80 kindergartners to 12th graders in the Clarkston, Lake Orion, Avondale and Pontiac school districts.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.
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June 13 - 14, 2018
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