American Society of Magazine Editors

Thursday, April 5, 2018

WPP Turmoil May Put Kantar into Play—Nielsen Most Likely Suitor
"Noting that the marketing and media research division generates about 15% of net sales and profits for WPP, they speculated it would yield a 10x multiple that would reap about $4.91 billion if sold." -writes Joe Mandese.
Why Meredith Is Serving up More Shoppable Content on Its Food Sites
Since Meredith added shoppable features to its food sites two years ago, commerce and shopper marketing now deliver nearly 25 percent of its food sites’ digital revenue, said Corbin de Rubertis, vp and gm of Meredith’s shopper marketing.
What the "Pivot to Video" Looks Like at Condé Nast
"At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City in Brooklyn, four to six of these “hands and pans” videos are shot daily. It is the type of video on which Tasty, BuzzFeed’s famous recipe offshoot, has built a very large audience." writes Valeriya Safronova at the New York Times.
How InStyle Is Cashing in on Beauty eCommerce
Jessica Schiffer writes- "Today, it’s not just a key tentpole of the brand, but it’s an important moneymaker, too: Sales from the franchise increased by 350 percent between 2016 and 2017, and are expected to eclipse that number this year."
MPA Magazine Media Spotlight: 14 Beauty Editor-Approved Sunscreens
Read in-depth reviews of 14 beauty editor-approved sunscreens to protect sensitive skin, Travel + Leisure's Travel director Jacqueline Gifford is among the notables quoted in the ranking from magazine media brands like Good Housekeeping, Shape, Cosmopolitan, Seventeen, Real Simple, Health, InStyle, Elle, Town & Country, Harper’s Bazaar, Marie Claire, Better Homes and Gardens, Family Circle, and Martha Stewart Living.
InStyle Bans Fur!
Laura Brown made the announcement via Instagram, telling her followers that while she’s deliberately avoided photographing or advertising fur since coming on as editor in chief of the magazine, her stance will now be official policy for the publication.
Financial Times CEO John Ridding Explains How to Make People Pay for Media
Techies pooh-poohed online subscriptions a decade ago. My, how things have changed. -Recode's Eric Johnson reports.
How Culture Can Save Publishers
In a world of constant change, a future proof workplace culture can ensure growth against the odds, says FIPP board member Andrew Moultrie, managing director of consumer products and publishing at BBC Worldwide UK.
InStyle Magazine Installs New Fashion Director
Ms. von Boehm will report to editor in chief Laura Brown while overseeing fashion and styling across the InStyle brand; Von Boehm who once served as the creative director for Interview magazine Germany, has also contributed to a slew of fashion publications including German Vogue, Italian Vogue, Porter Magazine and Harper’s Bazaar.
Cosmopolitan Russia Launches CosmoShop
Cosmopolitan, a member of the Union of publishers of Russia (GIPP), launched its CosmoShop project – an online shopping service under the its glossy brand in Russia. The first project of its kind in the Russian media market, it creates a new trend in the region's ecommerce landscape.
NatGeo Theater Gives Meeting Planners an Entirely New Atmosphere for Events
Located in the heart of Times Square, National Geographic Encounter: Ocean Odyssey, an experiential venue, is an exciting new venue in New York City. Created by Academy Award-, Grammyand Emmy-winning designers, the space offers an immersive undersea experience for guests, including interactions with on-screen sea otters, humpback whales and great white sharks.
PennWell Corp. and NewBay Media Acquired By UK Firms
Tulsa, Oklahoma-based PennWell Corp. announced Tuesday that it has been acquired by UK-based exhibitions giant Clarion Events for an undisclosed sum...In a separate transaction completed Wednesday, NewBay Media has been acquired by London-based Future Publishing for $13.8 million.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel

In the second installment of "The New Yorker Interview" series, editor David Remnick sits down with staff writer Malcolm Gladwell to discuss Gladwell's signature reporting style, podcasting, and how his ideas have evolved over time. Of reporting and the template for the classic Gladwell story—speculative, wide-ranging, and driven by big ideas—he says, “I’m much more comfortable in the library than I am interviewing someone face-to-face."