American Society of Magazine Editors

Wednesday, April 4, 2018

Petition Urges Walmart to Return Cosmopolitan Magazine to Its Checkout Aisles
Sara Guaglione writes "A petition with nearly 15,000 supporters is urging Walmart to bring Cosmopolitan magazine back to its checkout aisles, after a conservative group won its fight last month to get the publication away from those lanes in its 5,000 stores nationwide."
Advertising Marketplace TRUSTX Raises $2.2M
Programmatic advertising marketplace TRUSTX, whose membership includes 35 premium publishers, has raised $2.2 million in growth capital from Meredith, ESPN, CBSi, Fox News and NBCUniversal. TRUSTX now counts 22 publishers and hundreds of advertisers now currently trading on its marketplace.
Magazine Covers Sell Your Brand, Not Your Issues
As newsstand sales decline, cover design is now more about catching eyes online than on the street: "...magazines have turned to other means to drive readership, from improving their online offerings to growing their subscription businesses. Within all of this disruption, the cover no longer needs to draw eyes as people walk along the street, passing their local newsstand. Instead, it has become a marketing tool that magazines use to drum up publicity for new issues and offer readers an image on social to draw them to the website or latest cover story."
How Subscription Publishers Are Trying to Make Paying for Content a Habit for Young People
The Economist has been more strategic in running campaigns targeted at students for the last two years. During September 2017, it ran a content-led marketing campaign featuring articles about the future of work as well as events at universities. Visitors to the future of work content hub are targeted with ads about the publisher’s subscription offer, featuring consistent creative, design and copy — such as “Some trends need more than a hashtag” — targeted to that demographic.
Co-president at Latina Resigns Amid More Payroll Problems
Meanwhile, the company missed payroll on March 30 — the second time it happened that month, one source said.
Beverage Company Califia Farms Publishes Branded Magazine Pour Over
Articles from contributors range from how blockchain -the same technology behind cryptocurrency- could benefit farmers and change the coffee supply chain, and the importance of diversity and inclusion in the coffee industry.
ESPN+ Streaming Service Starts April 12
It will feature live sports, original content and a library of on-demand programming. ESPN+ will also be available through ESPN.com. Disney executives have been discussing the new service for a few months.
Publishers that Mastered Fleeting News Feed Video Views Try to Master Appointment Viewing
“The problem with all these publishers is, they wonder why they can’t get a must-see TV [show] or repeat viewing because they’re not building franchises or brands,” said Complex Media CEO Rich Antoniello. “And most of them are producing content that’s 35, 40 seconds. If you just chased the optics of a billion views and most of those views were happening on Facebook, now you’re in big trouble.”
Gotham Magazine to Be Absorbed into Manhattan
The move surprised many observers as Gotham was believed to be the more profitable of the two — and with a higher profile in the media world than 10-year-old Manhattan.
MPA Magazine Media Spotlight: The New Yorker Interview—Malcolm Gladwell
In the second installment of "The New Yorker Interview" series, editor David Remnick sits down with staff writer Malcolm Gladwell to discuss Gladwell's signature reporting style, podcasting, and how his ideas have evolved over time. Of reporting and the template for the classic Gladwell story—speculative, wide-ranging, and driven by big ideas—he says, “I’m much more comfortable in the library than I am interviewing someone face-to-face."
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June 13 - 14, 2018
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In the second installment of "The New Yorker Interview" series, editor David Remnick sits down with staff writer Malcolm Gladwell to discuss Gladwell's signature reporting style, podcasting, and how his ideas have evolved over time. Of reporting and the template for the classic Gladwell story—speculative, wide-ranging, and driven by big ideas—he says, “I’m much more comfortable in the library than I am interviewing someone face-to-face."